App Marketing Specialist
20 hours ago
App Growth Network is a leading mobile app marketing agency based in North America. We are a team of mobile growth enthusiasts driven to see our global client's apps succeed. We work with innovative mobile app companies in a variety of areas including health & wellness, gaming, social networking and business to change the world, one app at a time.
Are you a tech-savvy problem solver? Do you love working with exciting companies on their product marketing and growth initiatives? Does the idea of building innovative campaigns that drive high adoption and paid subscription rates get you out of bed in the morning? If you answered yes, this might just be the role for you This role is remote, anywhere in North America (candidates outside this geographic area are unfortunately not eligible).
What you'll do:
Collaborate with and support the Account Success team to understand client goals and KPIsHelp with Media Optimization and drive goal attainment Understand client needs and translate them into actionable keyword research and recommendationsContinuously improve App store rankings and conversion ratesImplementing high-quality ASO localization strategies in the AppStoreMonitor and report on keyword rankings and ASO progress Advise clients on marketing strategies and identify areas for testing and growthWork with mobile growth stack platforms and ASO Tools (Apptweak, Mobile Action)Running A/B tests on store assets (keywords, titles, screenshots, description)Stay up-to-date with digital technologies developments and the mobile marketing communityParticipate in the agency knowledge and process development - if you have an idea how we can do things more effectively, we want to hear itWhat you bring:
1+ years working with Paid Media1+ years working with SEO or ASO tools1+ years in a client-facing/ stakeholder management roleExcellent verbal and written English language skillsStrong reporting and data analysis skills with the ability to translate into actionable business insights for a variety of audiencesStrong analytical skills and proven experience analyzing data in Excel/Google SheetsStrong project management and team communication skillsSelf-starter and keen to take ownership and adapt to or drive changeNice to have:
Hands-on experience with paid media management tools (Apple Search Ads, Facebook Ads, Google Ads) Familiarity with MMPs and in-app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude)Familiarity with project management and communication tools (Asana, Slack)Degree in business, Marketing, Advertising or relevant fieldSoft Skills and Values:
GROWTH MINDSET - not afraid to try new things, push your boundaries, fail, learn and evolve yourself and our business practicesSELF-STARTER - proactive person, starts projects on his/her own, loves doing new projectsCAN-DO ATTITUDE - positive mindset, get things done in a timely manner, do not overcomplicate thingsAGILE - can adapt easily to a new environment, fast learner, loves challenges, constantly looking for new ways to do things better/more efficientHUMBLE - confident but able to acknowledge his/her weaknesses, is open to feedback, is able to admit his/her mistakesTEAM PLAYER - honest and supportive of his/her team membersGLOBAL MINDSET - loves working with different cultures, is open to ideas of other peopleWhat we offer:
Real career growth - start-ups mean things change frequently including new roles and opportunities to advance and leadCompetitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our peopleDynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businessesFlat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that's our credo. Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver's Gastown districtUnlimited Paid Time off (PTO) and sick time - use the time you need to rest and rechargeProfessional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)Health and Wellness - flexible health benefits to take care of yourself and those you care aboutDon't quite check all the boxes but are excited about this opportunity? We encourage you to apply anyway, it's always worth a shot to see if there might just be a fit
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