Content Creator

Location:
Remote / Montreal, Canada + on-site shoots/events + travel

Reports to
: Social Media, Content & Brand Voice Manager

Employment Type:
Full-Time

Please note that this is a junior position.
About DESIGNME
At DESIGNME, we believe in the power of self-expression through hair. Born in Canada, we're a fast-growing indie haircare brand creating high-performing, fun, and easy-to-use products for every hair type. We're passionate about community, creativity, and empowering individuals to feel their best. Born behind the stylist chair, we're loved by artists and consumers alike.

We're looking for a savvy, energetic, and highly organized Social Media Coordinator to help grow our brand presence through scroll-stopping content, sharp community management, and data-driven storytelling across Instagram (B2B stylists) and TikTok (B2C consumers).

Role Overview
TikTok Content Creation

• Ideate and assist in producing engaging TikToks that align with current trends and DESIGNME's playful, stylist-forward brand voice.
• Support on-set during content shoots and brainstorm quick-turn creative ideas for trending sounds, stylist tips, and product hacks.
• Collaborate with creators, educators, and stylists to capture authentic, scroll-stopping moments.
• Edit short-form videos in-app or using CapCut, ensuring they're optimized for pacing, lighting, and the 2025 TikTok algorithm.
• Track TikTok analytics and surface insights on what's performing best to inform future creative direction.

• Content Coordination

• Assist in managing DESIGNME's social media calendar (Instagram, TikTok, LinkedIn, Facebook, Pinterest).

• Schedule and publish posts across platforms using our planning tools.
• Support photoshoots, content days, and UGC organization for both B2B (stylist-facing) and B2C (consumer-facing) content.

• Organize and maintain the content library (assets, captions, hashtags, alt text, etc.).

• Community Engagement

• Engage daily with stylists, clients, and brand partners through comments, DMs, and tags.

• Track and flag opportunities for partnerships or reposts from stylists, salons, and educators.

• Maintain DESIGNME's signature friendly, witty tone in all interactions.

• Influencer & Educator Support

• Help manage influencer seeding lists, tracking spreadsheets, and deliverables.

• Assist in coordinating campaigns, events, and collaborations with our education and PR teams.

• Analytics & Reporting

• Monitor content performance (engagement, reach, saves, follower growth).

• Prepare monthly social media reports and insights for the marketing team.

• Contribute creative ideas for optimization and trend alignment.

• Trends & Innovation

• Stay on top of social trends, viral formats, and stylist-relevant conversations.

• Pitch timely content ideas, hooks, and sound trends that align with the brand's voice and seasonal campaigns.

Who You Are

• Passionate about beauty, hair, and social media.
• Naturally creative with strong aesthetic sense and attention to detail.
• A clear communicator with excellent grammar, tone awareness, and organizational skills.
• Comfortable juggling multiple projects and deadlines in a fast-moving, collaborative environment.
• Proactive, curious, and always up to date on what's trending on Reels and TikTok.

Requirements

• 1–2 years of experience in social media, content creation, or digital marketing (beauty or lifestyle industry preferred).
• Familiarity with social tools (Canva, Notion, Monday, Meta Business Suite, etc.).
• Apply with your Portfolio, demonstrating your Tiktok reels and all other creative work. We will not be moving forward with any applications without a portfolio.

Why join DESIGNME?

• Work with a passionate, collaborative team at a fast-growing indie brand.
• Shape how DESIGNME connects with stylists and consumers every day across social.
• Creative, fun, and flexible environment with room to grow—and plenty of good hair days.