Technical Campaign Specialist

Vancouver, BC (In-Office 3-5 days per week)

Takt is seeking a Technical Campaign Specialist who can execute multichannel digital campaigns, make data-driven decisions, and harness audience insights to optimize performance. The successful candidate will possess 4+ years of demonstrated digital campaign management experience (experience with traditional channels is a plus). If you have a strategic mindset, a deep understanding of digital advertising strategy and best practices, and a proven ability to drive results through integrated campaigns, we'd love to hear from you.

About the Role

As a Technical Campaign Specialist at Takt, you'll be responsible for planning, executing, and optimizing multi-channel marketing campaigns across search, display, social, email, and traditional channels (think out-of-home, radio, etc.). You'll work directly with our creative, strategy, and development teams to ensure campaigns are targeted, effective, and aligned with our clients' business objectives.

Your role is equal parts strategic and tactical—you'll be expected to build comprehensive media plans, define, build, and customize audience segments, optimize campaign performance, and translate analytics into actionable insights. You'll also play a key role in supporting SEO strategy, ensuring that on-page and technical SEO best practices are implemented across client websites.

What You'll Do

• Develop and execute digital campaign strategies across search, display, social, email, and traditional channels to drive awareness, engagement, conversions, and revenue.
• Plan and manage media budgets - ranging from modest to robust - ensuring thoughtful, optimal allocation across channels to maximize ROI.
• Lead campaign setup and management, including Google keyword research, audience targeting, bid strategies, and ad creative optimization.
• Manage email marketing automation campaigns, ensuring proper segmentation, personalization, and engagement tracking.
• Collaborate with creative teams to develop compelling ad creatives and landing pages that align with campaign objectives.
• Set up, track, and analyze performance metrics using Google Analytics, Google Tag Manager, and platform-specific conversion tracking mechanisms.
• Report on campaign performance, translating data into insights and client-facing recommendations for continuous optimization. This role requires interfacing with executive-level clients, so being comfortable communicating key insights to highly sophisticated stakeholders is a must.
• Liaise with technical teams to ensure SEO requirements are optimally implemented on client websites.
• Support with implementing and overseeing SEO best practices, including metadata optimization, site structure improvements, and technical SEO enhancements.

What You Bring

• 4+ years of experience in digital advertising and campaign strategy (agency experience preferred).
• Proven expertise in:
  • Search and Display Advertising:Google Ads, app store optimization, etc.
  • Social Media Advertising: Meta Ads, Reddit Ads, LinkedIn Ads, etc..
  • Email Marketing/CRM/Automation Platforms: Mailchimp, Hubspot, Klaviyo, etc.
• Demonstrated experience managing multi-channel campaign budgets and optimizing spend for maximum impact.
• Ability to translate campaign data into actionable insights and optimization strategies.
• Strong understanding of conversion optimization, landing page best practices, and remarketing strategies.
• Demonstrated experience with Google Tag Manager, Google Analytics, and reporting dashboards.
• A proactive and analytical mindset—someone who loves testing, iterating, and refining campaigns to improve results.
• Excellent written and verbal communication skills, with the ability to present findings to clients and internal teams.
• Experience collaborating with designers, developers, and strategists to cohesively bring campaigns to life.
• Strong knowledge of SEO best practices, including technical, on-page, and content-driven SEO strategies.
  

Bonus Skills

• Experience in TikTok Ads and other emerging digital ad platforms.
• Experience with traditional media campaign planning (out-of-home, radio, etc.) 
• Familiarity with GA4 and advanced analytics tracking.
• Experience with A/B testing frameworks for ads and landing pages.

Compensation

Salary range: $68,000 - $79,000 annually(based on experience).

Due to the volume of responses received, only applicants selected for an interview will be contacted.

Thank you for your interest in Takt.

No phone calls or walk-ins.