Digital Marketing Specialist

Zaddons, member of IN-RGY group

Choosing Zaddons means joining a team where your values, ideas and talent will help grow an innovative business. We are experts in HR software development, and we design products and technological extensions that enhance the solutions of our publishing partners in order to improve and optimize the work experience of their users.

Zaddons is part of the large IN-RGY family, a company with more than 180 employees spread over 5 countries. The IN-RGY group was founded in 2008 and has continued to shine as great employer by appearing on the prestigious list of "Best Workplace in Canada" for the past 5 years. Our people represent our biggest competitive advantage, and we're constantly investing in our people-first culture. Working for the IN-RGY group means that you'll be surrounded by colleagues who are continually seeking excellence and pushing boundaries to be the best at what they do. 

Due to the COVID-19 pandemic, there is limited access to our office. This position will be mostly remote

Summary

Reporting to the Vice-President - Product Development, the Marketing Specialist will have the following responsibilities:

• Promote the Zaddons brand;
• Participate in the development and implementation of digital marketing strategies;
• Manage the website content and strategies for lead generations;
• Put in place the best marketing practices to develop our sales funnel of potential customers;
• Increase website traffic by optimizing SEO;
• Convert website visitors to MQL through effective landing pages, CTAs and drip marketing campaigns;
• Develop and execute social media strategies;
• Implement effective measurement and reporting tools to demonstrate the performance of the various marketing activities;
• Work in close collaboration with the sales force;
• Produce various content and visuals of the downloadable resources, Zaddons presentation template, technical sheet of our products and other marketing needs

Ideal profile 

• Capable of working independently
• Have an analytical mindset
• Be creative and innovative
• Be perfectly fluent in French and English
• 2-5 years of experience as a B2B Marketing specialist
• Knowledge of HubSpot is an asset

More about our Culture ...

IN-RGY has built its reputation on its corporate values: Excellence – Positive attitude – Integrity. Here are some of the things you will enjoy as a member of our team:

• A human, stimulating and friendly working environment;
• Flexible hours and possibility of working remote;
• Competitive and exceptional benefits (such as reimbursement for cell phone plan and public transportation paid by the company);
• Knowledge sharing within multidisciplinary teams;
• Ongoing training;
• Social activities organized by employees for employees;
• Games and lounge area in the office to relax;
• Gym, sports activities and shower on site: you can come to work on your bicycle or ours;
• Access to telemedecine; 
• The best colleagues in the world and the opportunity to travel with them (when Covid permits);
• And so much more

Career Development

As you grow, several career opportunities, whether technical or managerial, will be available to you based on your strengths and affinities. As IN-RGY is a company constantly evolving, new opportunities will arise for you, whether it is learning new technologies or your involvement in other departments. 

What's next?

If you think you meet the requirements of this job, please submit your resume right away. We take the time to screen all resumes we receive, and should your profile be a good match for this job, we will be in touch.

IN-RGY is an equal-opportunity employer. The use of the masculine gender in this job offer encompasses applicants of both sexes and makes no distinction between the genders.