Manager, Digital Fundraising

Manager, Digital Fundraising

Development & Communications Department

Full Time - Hybrid - Level 9

Covenant House helps youth ignite their potential and reclaim their lives. As Canada's largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day.
More than a place to stay, we provide life-changing care with unconditional love and respect. We meet youth's immediate needs and then we work together to achieve their future goals. We offer 24/7 crisis shelter transitional housing options on-site and, in the community, health and well-being support, training and skill development, and ongoing care once youth move into the community
For over 40 years, Covenant House has been dedicated to its mission of serving youth on the street and to protect and safeguard all youth with absolute respect and unconditional love. Since 1982, Covenant House has supported more than 100,000 young people.
View Our Culture:
 
Purpose of Position:
To serve as the department's expert in digital fundraising, working across the department to develop and integrate digital strategies, best practices, and tactics to increase online revenue while boosting donor/participant acquisition and retention.

Responsibilities:

Staffing- 25%

•    Strengthen and develop the digital team capabilities; ensure best in class digital fundraising presence for the organization.

•    Develop annual performance and development plans, provide ongoing coaching and feedback.

•    Hire, train, and discipline staff as required.

•    Delegate and monitor work to projects and goals.

Planning and Strategy Development- 30%

•    Develop and ensure A/B testing strategy across digital channels to ensure continuous optimization of our digital properties.

•    Develop and manage overall digital annual plan and fundraising budget.

•    Lead integrated digital campaign planning based on analytics for the organization in support of fundraising strategy (direct response & events).

•    Optimize and improve existing email list segmentation and ask strategies.

•    Develop new fundraising strategies to drive online revenue, event participants, and increase conversion rate year over year.

•    Develop a digital lead generation and conversion strategy to build our pipeline of potential donors/participants.

•    Create donor/participant profiles and develop strategies to segment and target communications.

•    Develop strategies to maximize our usage of Google Grants.

Execution - 30%

•    Manage the development of media strategy, content, and creative assets.

•    Coordinate with communications for story content and social media opportunities to enhance campaigns.

•    Ensure alignment across online and offline direct response campaigns.

•    Work with Communications to optimize the homepage, website and email assets and coordinate proper online implementation.

•    Manage the optimization of online landing pages/donation pages, ensuring testing where required; ensure donation CTA assets are coded to track donor/prospect journey and conversion.

•    Coordinate with Communications team to ensure website is regularly updated to align with all in-market fundraising campaigns (offline and online); testing campaign placement of campaign assets to improve conversion.

Reports & Analysis – 10%

•    Monitor donor/participant behavior and conversions within digital channels.

•    Monitor Google Ads and other sponsored listing campaigns and report on results.

•    Analyze revenue results for symbolic and tribute giving and create strategies for further expansion.

•    Provide oversight of Google Tag Manager including coordination and maintenance of tracking pixels, triggers, etc… and work with the media buying company to ensure that tags on ads work to ensure back-end reporting of results.

•    Work with media vendor for supplementary reporting of digital advertising campaign.

•    Create online revenue reports and identify patterns, trends, and opportunities.

•    Ensure consistent and accurate email reporting including open rates, click through- analyze results and make recommendations to optimize.
 
Compliance and Best Practices – 5%

•    Implement policies for regular list hygiene.

•    Best practice and risk management as it relates to mass marketing, adhering to CASL/privacy legislation.

•    Ensure eCommerce business of the organization is best practice as it relates to payment gateways, UX, and device usage.

•    Ensure web properties are following online fundraising best practices and are consistently optimized based on available data.

Experience:

•    5 years experience in marketing and fundraising and minimum 3 years leadership experience.

•    Bachelor's degree, MBA preferred or comparable experience.

•    Strong knowledge of Canada's Anti-spam Law (CASL) and privacy legislation.

•    Experience developing strategy and implementing digital campaigns that use best practices for email fundraising and online advertising for eCampaigns such as SEM, social media advertising; mobile giving techniques and vendor management.

•    Experience with Raiser's Edge and Engaging Networks an asset.

•    Experience in working with multiple stakeholders, clients, vendors, and colleagues.

•    Experience in Agile Methodology.
 
Competencies:

•    Analytical and Strategic

•    Strategic thinking and organization skills

•    Project management skills

•    Superlative attention to detail

•    Strong verbal and written communication skills

•    Teamwork
 
Attributes:

•    Motivated

•    Quick Learner

•    Flexible

•    Diplomatic and tactful

•    Detail oriented

•    Resourceful

•    Team player

•    Thorough

Interested applicants please submit your resume and cover letter by November Interested candidates should submit their cover letter and resume to this posting. Only those candidates selected for an interview will be contacted. No phone calls please.

At Covenant House Toronto we believe in a workplace culture of inclusion that is welcoming, respectful and safe for all staff. It is critical to Covenant House Toronto success to eliminate barriers and promote the inclusion of equity groups. Equity groups have been, and continue to be, underrepresented and marginalized in the workforce, leadership roles, and in some specific occupations. Equity groups include but may not be limited to Indigenous persons, racialized people, gender diverse people, 2SLGBTQIA+ people, and people with disabilities.

In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and Covenant House Policy on Accommodation, a request for accommodation will be accepted as part of the Covenant House recruitment process.

Please visit our careers page to see more job opportunities