Marketing Strategy and Planning Specialist

At Coast Capital, we're not dreaming about a better future, we're building one.
As a member-owned cooperative, we're helping our members with their real goals and real challenges so they can live the real life they want. It's what we've been doing for over 80 years, and it's why today we stand almost 600,000 members strong. Plus, we invest 10% of our budgeted profits back into our community – almost $90 million since 2000 alone – because when our members do well, we believe our communities should do well too.

Marketing Strategy and Planning Specialist (12-months Fixed-Term)

Dec 2, 2025

Location(s):
Help Headquarters

Job Type:
Full Time Regular

myWork Program:
Hybrid

Starting Salary Range:
$64, $80,000

Background Screening Requirement:

• Enhanced Criminal Record Check
• Credit Check
• Identity Verification
• Employment Verification
• References

Job Purpose
The Marketing Specialist's chief mandate is to support the Marketing Strategy & Planning team with the planning, development and implementation of member-centric marketing programs and campaigns that engage members, deepen member relationships and drive business results.

Accountabilities

• Leads the development of targeted lists for call leads, emails and online banking messages, coordinating with the Enterprise Analytics, CRM, distribution and Marketing teams
• Works within established go-to-market process to develop campaign collateral, working with internal stakeholders and external vendors
• Participates in the planning and development of automated member experiences across multiple channels
• Develops and coordinates deployment of marketing member communication across multiple channels
• Develops email journeys for campaigns which integrate member segmentation and behavior
• Analyzes and reviews performance results and recommends and executes on optimizations
• Coordinates and participates in recurring huddle calls and meetings to drive business objectives
• Coordinates member events

Skills & Qualifications

• High School and a Diploma, plus Specialized Certification/Professional Designation: Marketing related education preferred
• 1 - 3 years' experience in similar role or with similar comparable work.
• Ability to manipulate data in MS Access/Excel
• Proven experience writing creative briefs for various channels and managing a production process
• Email marketing experience
• Experience utilizing a CRM system (Salesforce)
• Ability to manage and prioritize workloads with minimal supervision
• Highly organized and detail oriented
• Ability to build and foster relationships and work in a collaborative environment
• Strong communication, writing, presentation and listening skills
• Strong analytical skills

Equity, Diversity & Inclusion at Coast Capital
Don't meet every single requirement? At Coast Capital, we believe everyone has potential. We are committed to building better, brighter, more inclusive futures for everyone – including our employees. We see the potential in our employees to achieve amazing things and want to invest in your future. If you're excited about this career opportunity and your experience may not perfectly align with every qualification in this job posting, we still encourage you to apply. You may be just the right candidate for this or other opportunities at Coast Capital.

At Coast Capital, we are committed to equity, diversity and inclusion. We strongly encourage applications from Indigenous Peoples, Black, and racialized persons, persons with disabilities, people of diverse sexual and gender identities and women. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences and expertise benefit of our employees, our members, and our community.

Coast Capital is committed to providing an accessible recruitment experience. If you are a candidate with a disability and require accommodation(s) during any stage of the recruitment process, please contact us at or This contact is intended solely for inquiries or feedback related to accessibility barriers, accommodation requests or alternate format requests. We will work with you to ensure your needs are met. You will only receive a response to inquiries related to these topics.

Why join Coast Capital Savings?

• Purpose is our North Star. We look at everything through our purpose. It informs the advice we provide our members, the experiences and products we create, and the programs we build to support our employees and communities.
• Committed to inclusion and engagement. We have an ongoing focus on equity, diversity, and inclusion and routinely track how we're doing, and what we need to do to keep improving. We foster a culture where everyone can feel safe to be who they really are and thrive.
• A career that grows with you. We believe in developing our people and promoting from within. Many employees have spent decades, and sometimes their entire careers, with Coast Capital and have progressed from the frontlines to senior leadership.
• Work where you're most effective. In 2020 the world changed, and that includes how we work. In response to COVID-19 we launched myWork, which gives employees flexibility in where they work based on the nature of their role.
• Benefits that flex to the needs of you and your family. We offer comprehensive, customizable benefits for you and your family, so you can choose what fits best for you and your lifestyle.
• Retirement options. We also take care of our employees once they retire. That's why we offer the choice of a defined contribution or defined benefit pension plan or RSP's.
• Mortgage and auto financing benefits. Employees save thousands on their mortgages and auto loans with best-in-category benefits.
• Real Recognition. We recognize excellence throughout the year, through an online community that lets employees give kudos and thanks throughout the year. We're human, which means we like to have fun with events, celebrations, and recognition throughout the year.
• An award winning culture. We're a Platinum member of Canada's Best Managed Companies and are regularly recognized by Canada's Most Admired Corporate Cultures and the BC Top Employers Awards.
• We reinvest 10% back into the community. When we do well, our communities do well. That's why since 2000 we've invested over $90 million into our member's communities.
• Double your impact. Through our employee volunteer program, Coast Capital donates $10 for every hour you volunteer to a Canadian charity or non-profit of your choice.