Senior Customer Advocacy Manager

4 days ago

Remote Canada Ada Full time $80,000 - $120,000 per year
About the Role

We're seeking a strategic and relationship-driven Senior Customer Advocacy Manager to elevate how we celebrate and engage customers to increase retention and growth. This role will own the customer advocacy program, transforming customer success into compelling stories, scalable initiatives that are baked into the customer journey, and actionable insights that fuel our GTM motions.

You'll collaborate across Marketing, Customer Success, Product, and Sales to amplify the customer voice, strengthen engagement, and drive measurable business impact.

About you
  • 5+ years of experience in customer advocacy, marketing, or community management within a B2B tech/SaaS environment.
  • Proven success building and scaling advocacy or reference programs.
  • Exceptional communication, storytelling, and relationship management skills.
  • Experience with advocacy and community platforms is a plus (e.g., Influitive, Higher Logic, or similar).
  • Strong analytical and cross-functional collaboration skills.
  • Excellent written and verbal communication skills across audiences and formats.
  • Influences and engages senior stakeholders to drive customer-centric decision-making.
Outcomes
  • Design and scale a global customer advocacy program encompassing references, case studies, user groups, CABs, community initiatives, PR, and more.
  • Identify and cultivate customer advocates through personalized engagement, storytelling, and recognition programs.
  • Develop compelling customer stories that demonstrate measurable business value and align with strategic GTM priorities.
  • Define success frameworks with clear metrics to track, analyze, and communicate program impact across the organization.
  • Lead and grow the customer community, driving meaningful engagement, peer-to-peer connection, and customer loyalty.
  • Foster advocacy and retention through campaigns, events, and communication initiatives that strengthen relationships and brand affinity.
  • Collaborate with marketing, events, and communications teams to integrate customer voices across campaigns, content, and flagship experiences like the annual user conference.
  • Activate customer proof points for sales and marketing to accelerate deal cycles and reinforce market credibility.
  • Translate customer insights into actionable feedback for product, marketing, and GTM teams to inform roadmap and experience improvements.
    #LI-NS1

  • Senior Customer Advocacy Manager New

    4 days ago

    Remote, Canada Ada Support Full time

    Remote - CanadaAbout UsAda is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.Ada is an AI transformation...

  • Senior Manager, Customer Advocacy

    3 days ago

    Remote (United States | Canada) 1Password Full time $131,000 - $177,000 per year

    About 1Password At 1Password, we're building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered...

  • Customer Advocacy Marketer

    1 day ago

    Canada - Remote Workleap - en Full time US$60,000 - US$120,000 per year

    Job Description So, what will your new role look like? As a Customer Advocacy Marketer for ShareGate, you'll be at the forefront of amplifying customer success and transforming it into powerful storytelling and strategic marketing initiatives. You'll partner directly with our users to uncover their wins, craft compelling narratives, and build impactful...

  • Customer Advocacy Marketer

    24 hours ago

    Canada - Remote Workleap Full time US$80,000 - US$120,000 per year

    Company DescriptionWorkleap is a Montreal-based tech company on a mission to make work simpler.Since 2006, we've been building game-changing products that tackle HR and IT's biggest challenges.Workleap operates two distinct product lines:The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee...

  • Senior Customer Marketing Manager

    3 weeks ago

    , , Canada Samsara Full time

    Senior Customer Marketing Manager – Strategic Advocacy Join to apply for the Senior Customer Marketing Manager – Strategic Advocacy role at Samsara . Company Overview Samsara (NYSE: IOT) pioneers the Connected Operations™ Cloud, a platform that enables organizations reliant on physical operations to harness IoT data for actionable insights. By...

  • Senior Customer Advocacy Lead

    3 weeks ago

    , , Canada Samsara Full time

    A leading technology firm in Canada is looking for a Senior Customer Marketing Manager - Strategic Advocacy to enhance their customer advocacy efforts. This role involves building co-marketing partnerships, recruiting speakers, and integrating customer stories into marketing campaigns. Ideal candidates will have over 8 years of experience in customer...

  • Senior Customer Marketing Manager

    4 weeks ago

    , , Canada Samsara Full time

    Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical...

  • Remote Canada

    4 weeks ago

    , , Canada Samsara Full time

    A leading technology company is seeking a Senior Customer Marketing Manager to drive customer advocacy initiatives and enhance relationships with key clients. Candidates must have over 8 years of experience in B2B SaaS, with strong analytical, storytelling, and project management skills. This full-time role offers a competitive salary and allows for remote...

  • Senior Manager, Developer Advocacy

    4 weeks ago

    , , Canada GitLab Full time

    Overview Join to apply for the Senior Manager, Developer Advocacy role at GitLab GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute,...

  • Sr. Customer Marketing Manager

    3 days ago

    Remote - Canada Samsara Full time US$60,000 - US$120,000 per year

    Who we are: Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical...