Coordinator, Design, Branding

Company Description

Folklorama is the largest and longest-running multicultural festival of its kind in the world, recognized by the International Council of Organizations of Folklore Festivals and Folk Arts in 2010. Beginning in 1970 as a celebration of Manitoba's centennial, the festival has evolved into an annual two-week event held every August, involving over 40 volunteer-run pavilions that showcase diverse cultures in Winnipeg. Attracting over 400,000 visits each year, Folklorama features vibrant entertainment, cultural displays, hospitality, and authentic ethnic cuisine. It serves as a major summer tourism draw for Winnipeg and Manitoba.

Role Description

Folklorama is seeking a motivated team member to join our marketing and communications team as Coordinator, Digital Marketing. Responsible for driving Folklorama's online presence through engaging content, digital advertising, and thoughtful storytelling, this role blends creativity with strategy to amplify the organization's brand year-round. The ideal candidate has a strong grasp of digital marketing tools and trends, is highly creative, and has a passion for promoting cultural diversity and community connection through impactful campaigns that inspire audiences locally and beyond.

Primary Accountabilities

• Design and produce all in-house creative materials, including annual reports, operational plans, fulfillment reports, and other organizational design projects, ensuring alignment with Folklorama's brand standards.
• Oversee the production and delivery of the annual Folklorama Festival Travel Guide, coordinating with internal teams, partners, and vendors to ensure accuracy, quality, and timely publication.
• Work with Folklorama's creative agency and the Director, Marketing, Communications & Engagement to coordinate the design, production, and placement of all Festival marketing assets, maintaining brand consistency and meeting campaign timelines.
• Support the development and implementation of Folklorama's annual content calendar, contributing to integrated storytelling across social media, email, web, and other communication channels.
• Manage and maintain the Folklorama website, ensuring content accuracy, accessibility, and alignment with organizational priorities and SEO best practices.
• Maintain and evolve Folklorama's brand identity by ensuring all digital and print materials, presentations, and communications adhere to established brand guidelines.
• Assist the Director, Marketing, Communications & Engagement with media relations activities, including media monitoring, tracking coverage, and planning for Folklorama's annual pre-Festival media event.
• Support the design and execution of Folklorama's annual #GivingTuesday fundraising campaign, ensuring engaging, creative, cohesive messaging, and measurable impact.
• Collaborate with the Coordinator, Community Relations & Partnerships to ensure fulfillment and execution of all partner marketing benefits across digital and print channels.

• Support the planning and production of photo and video content during the Folklorama Festival, capturing authentic moments that reflect the organization's mission and cultural vibrancy.
• Support the management of Folklorama's social media channels
• Research, write, and publish SEO-driven blog content to strengthen Folklorama's online presence, celebrate cultural stories, and engage diverse audiences throughout the year.

Qualifications

• Degree or diploma in Creative Communications; other post-secondary degrees in marketing, communications or related disciplines may be considered.
• Minimum 2-3 years' experience in a similar role.
• Photography, videography, and editing skills.
• Proficient in SEO best practices, Google Analytics, Google non-profit accounts and Google Ads.
• Proficient in all the social media platforms, including but not limited to Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Proficient in the Microsoft Office suite.
• Experience with Adobe programs is an asset.
• Experience with WordPress content system management is an asset.
• Exceptional communication skills, both verbal and written.
• Community and culturally minded, results-driven individual.
• Superior organizational skills; detail-oriented; focused with a high level of initiative and energy.
• Ability to produce high-quality work on a deadline and comfortable managing multiple projects and priorities.
• Demonstrated ability to think creatively and analytically.
• Demonstrated ability to work effectively both independently and in a team environment.