Senior Manager, Marketing

Senior Manager, Marketing and Communications
Hybrid | Humber River Health Foundation | Toronto, ON
Reports to: Director, Marketing and Communications

About the Role

We are looking for a strategic, hands-on communicator who can confidently shape direction and execute from concept to completion. The ideal candidate is someone who can take an idea, build the plan, create the content, manage timelines and assets, and evaluate results with minimal guidance.

If you enjoy pairing strategy with delivery, work well independently, and like seeing the measurable impact of your work, you will thrive in this role.

Key Responsibilities

Strategic Marketing and Campaign Leadership

• Develop and lead integrated marketing plans that support fundraising priorities, donor engagement, and signature events.
• Create campaign timelines, deliverables, content plans, and evaluation metrics.
• Ensure brand consistency and alignment with organizational goals across all platforms.

Content Strategy and Editorial Oversight

• Lead the creation of compelling storytelling across digital channels, donor communications, newsletters, stewardship pieces, event content, and internal messaging.
• Translate complex hospital and philanthropy topics into clear and meaningful language.
• Review and refine content created by internal contributors and external partners.

Digital Strategy and Optimization

• Manage social media presence, website content, and email platforms with a proactive and strategic approach.
• Build and deploy email campaigns in Mailchimp including segmentation, automation, testing, and reporting.
• Design and update marketing assets in Canva.
• Create and update digital campaign and donation pages using Raisin or similar platforms.
• Track performance analytics and adjust strategies based on insights.

Event, Media, and External Communications

• Lead development of event collateral including invitations, signage, scripts, digital assets, and follow up communications.
• Capture live content at events for storytelling and stewardship.
• Draft media releases, speaking notes, and public messaging when required.

Project Management and Workflow Coordination

• Manage timelines, deliverables, and collaboration across internal departments.
• Coordinate freelancers, agencies, and creative partners.
• Maintain organized asset libraries, project files, and version control.
• Work closely with fundraising and stewardship teams to ensure alignment and a consistent voice.

Reporting and Continuous Improvement

• Track campaign and channel performance and share insights.
• Recommend improvements based on data, trends, and audience engagement.

Qualifications

• 5 to 7 years of progressive experience in marketing and communications.
• Strong writing and editing skills tailored to multiple audiences.
• Experience with Mailchimp, Canva, Raisin or similar donation and campaign platforms, and basic CMS tools.
• Ability to interpret analytics and apply insights to strategy.
• Strong organizational and project coordination skills.
• Experience in nonprofit, healthcare, or donor-centered environments is an asset.
• Familiarity with Raiser's Edge or similar CRM platforms is preferred.

Who You Are

• A self-starter who thrives with autonomy and is confident making decisions.
• A collaborative communicator who builds strong working relationships.
• Someone who enjoys a fast-paced, purpose-driven environment and takes pride in delivering high quality work.

Why Join Us
Be a visible relationship-builder whose work directly fuels innovation and compassionate care at one of Canada's most forward-thinking hospitals.

Why You'll Love It Here

At Humber River Health Foundation, we're more than just a team — we're a community working together to transform healthcare. We care deeply about the people we serve and the people we work with. You'll be part of a team that appreciates both a well-run office and a good laugh over lunch.

About Humber River Health Foundation   

Lighting New Ways in Healthcare. Humber River Health stands apart. As North America's most digital hospital, our state-of-the-art facility is enabling our physicians and staff to deliver healthcare in new and innovative ways and is a model of efficiency for hospitals around the world. Everything we do is designed to enhance not only outcomes but also the experiences of our patients and their families.   

 
Please refer to the Foundation and the Humber River Health website for additional information. 

Interested applicants are required to apply online with a resume and cover letter at before the closing date. We thank all candidates that apply but only qualified candidates will be contacted for an interview. 

Humber River Health Foundation is an equal opportunity employer and we will accommodate your needs under the Ontario Human Rights Code. Upon individual request, hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application, interview or selection processes, please contact the Human Resources Department for assistance.