SEO / GEO Specialist (AI Search)

AI Whisperer: You don't just use generative AI — you bend it to your will. Whether it's fine-tuning LLMs, building bots that actually convert, or crafting SEO content that ranks and sells, you know how to turn tech into revenue. You've scaled ROAS, crushed CPAs, and trained models that do more than spit out fluff — they perform. And when it comes to optimizing the customer journey? You see leaky funnels like Neo sees the Matrix.

If that sounds like you, we should talk. AlgaeCal is on the hunt for a next-gen SEO Specialist (AI Search) to help us rise to the top of AI-generated content — and make sure our brand shows up (and shows off) across every chatbot, search, and smart assistant on the planet.

This job will give you ALL the feels:

At AlgaeCal, we're driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density. 

The good news? AlgaeCal has the world's only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you'll find no better place to continue your career than at AlgaeCal. 

What you bring to the table (besides a caffeine habit)

• You speak Gen AI fluently. Whether it's GPT, Claude, Gemini, Perplexity, or something proprietary, you know how to fine-tune, prompt-engineer, and deploy like a pro. Bonus points if you've wrangled RAG systems or built intelligent agents that actually do something useful.
• You've got receipts. We're talking 2+ years of driving real revenue in eCommerce using Gen AI tools. Your campaigns don't just "perform" — they convert, optimize, and scale. You know your CPAs from your COGS, and you've got the ROAS charts to prove it.
• You're half strategist, half mad scientist. You've customized LLMs for dynamic pricing, personalized recos, or other eComm magic tricks. You're always testing, tweaking, and squeezing more performance out of every prompt.
• Chatbots? Handled. You've designed, automated, or integrated conversational bots that actually help people — and maybe even close sales. You understand NLP techniques that improve query understanding across D2C, marketplaces, and B2B channels.
• You don't just know SEO — you weaponize it. You've built (and ranked) AI-generated product pages, blogs, and meta content that please both Google and humans.
• You turn personalization into profit. Using AI, CRM, and CDP data to drive next-level segmentation across web, email, direct mail, and paid? That's Tuesday for you.
• Your test-and-learn game is fierce. A/B testing? Of course. But you go deeper — testing prompts, tweaking outputs, and ruthlessly analyzing conversion impact from the chatbot to the checkout.
• You've got a good nose for BS. Whether it's sniffing out fake reviews, defending against poison pills, or implementing content moderation, you're on high alert. (And you don't fall for the shiny object AI tools that overpromise and underdeliver.)
• You make the complex simple. Cross-training non-technical teams on prompt best practices? No problem. You don't gatekeep — you empower.
• And you're plugged in. Always reading, testing, and reporting on what's next in generative AI. If a new technique drops, you're already 3 blog posts deep.
  

Now, time to be honest: is this really you? If you're nodding your head and feeling that flutter of excitement, then we can't wait to meet you.

What Will You Earn? 

Our SEO Specialist position starts at $70,000 annually, and can go up to $90,000 depending on experience.

You'll also enjoy the following benefits:

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain.

And above all, you'll join a team that you'll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people's lives as possible. But we know how to have fun and reward ourselves too.

How To Apply

So, do you have what it takes to become the next member of team AlgaeCal?

Job opportunities like this don't come along often, and we've got a lot to offer our successful applicant. So, to make sure our future SEO Specialist (AI Search) is the real-deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application:

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter. Please, read carefully:

1. Write a cover letter addressing:

1. Why are you the best SEO Specialist (AI Search) for this role? Give quantifiable examples of related achievements.
2. Can you describe a time when you optimized content specifically for AI Overviews, ChatGPT, or other generative engines and what impact did it have on visibility or traffic?
3. Describe why you fit perfectly with our values. Read them here:
4. What's the toughest challenge you've ever overcome in your life? How did you overcome it?
5. What do you do for fun?

2. Explain what you're doing now for a job:

1.  If you don't have one, explain why.
2.  If you have one, explain why you're looking elsewhere.

3. Upload your cover letter and resume

1. Ensure that your cover letter and resume are saved and sent as one file.

Yes, our hiring process is challenging, but it's our way of selecting the best--and your way of ensuring your AlgaeCal teammates are tops.

Click the "Apply Now" button on this page and upload your cover letter and resume.

***Note: Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read***

We are looking to hire as soon as we find the right person, so act quickly and you can also expect a prompt response.