Partner Marketing Manager

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses' AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and , saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner's personal growth. That's why our values are rooted in driving progress and continuous improvement. If you're ambitious and eager to grow, Ada could be the place for you.

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The Role

We are looking for an experienced Partner Marketing Manager to lead marketing programs with our most strategic partners. This role is critical in building and executing joint go-to-market initiatives that drive pipeline growth, expand market presence, and deepen partner relationships.

As the owner of our partner marketing playbook, you'll be responsible for developing compelling messaging and positioning, creating enablement and sales assets, and orchestrating end-to-end partner campaigns. You'll work cross-functionally with sales, marketing, product, and customer success to maximize the value of our partner ecosystem.

This role reports directly to the Director of Product Marketing.

Responsibilities

Partner marketing strategy & execution

• Develop and own joint marketing strategies with key technology partners, aligned with shared business objectives.
• Build and execute go-to-market programs, including co-branded campaigns, demand generation initiatives, industry events, and thought leadership opportunities
• Manage partner relationships, working closely with partner marketing teams to maximize visibility and impact across marketplaces and channels.

Campaign & program development

• Plan and deliver integrated campaigns that showcase joint solutions, including webinars, case studies, product launches, and executive events
• Create differentiated narratives that highlight partner value propositions
• Oversee co-marketing initiatives, ensuring seamless execution and measurable results across demand-gen activities.

Partner enablement & sales support

• Create sales and enablement assets (pitch decks, one-pagers, playbooks) that help internal and partner sellers articulate joint value
• Develop training and certification programs that deepen partner teams' understanding of our solutions
• Build advocacy by capturing and amplifying joint customer success stories.

Measurement & optimization

• Define KPIs and reporting frameworks to measure partner marketing effectiveness from awareness to revenue impact.
• Continuously optimize campaigns based on data insights, feedback, and evolving partner priorities.
• Build scalable processes and infrastructure to expand marketing programs across future partnerships.

About You

• 3+ years of experience in B2B partner, channel, or product marketing, ideally in SaaS, enterprise tech, or AI.
• Strong track record of building and executing end-to-end partner marketing programs with large technology partners (hyperscalers, enterprise providers, CRM, CMS, or ecosystem leaders).
• Proven ability to craft compelling messaging and positioning that resonates across audiences.
• Skilled in developing sales enablement assets and training programs to accelerate adoption and influence pipeline.
• Data-driven and results-oriented, with experience establishing performance frameworks for co-marketing programs.
• Collaborative and relationship-focused, with the ability to influence cross-functional teams and partner stakeholders.
• Strong communication skills and a creative storyteller who can translate technical concepts into engaging narratives.
  
  Pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

#LI-NS1

At Ada, you'll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here's what we offer:

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.

• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
  
  

The above Benefits and Perks only apply to full-time, permanent employees.

Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.