Lead Generation Specialist

Are you a strategic thinker with a passion for finding and engaging high-quality leads? Do you thrive at the intersection of creativity, data, and technology to fuel business growth? If so, we're looking for you to join our team

As a Lead Generation Specialist at Vooban, you will be focused on generating leads through various channels across different markets. You will play a key role in building and optimizing our lead acquisition engine, from creating and managing targeted campaigns to overseeing the qualification process, ensuring our outreach pipeline is strong, efficient, and aligned with our business objectives.

Your mission? To boost Vooban's brand awareness, identify, attract, and nurture the right prospects – turning them into valuable opportunities that help drive our growth while accelerating our sales cycles.

Job Responsibilities:

• Develop and execute data-driven lead-generation strategies to support Vooban's growth objectives.
• Oversee the lead qualification process, ensuring consistent application of criteria.
• Create, manage, and optimize campaigns on Google Ads, LinkedIn Ads, Meta Ads, newsletters, landing pages, and more.
• Implement and manage lead nurturing automation in HubSpot.
• Design and execute Account-Based Marketing (ABM) strategies targeting high-value prospects.
• Apply growth marketing tactics to accelerate lead acquisition.
• Develop and deploy intent marketing strategies to capture high-intent prospects.
• Measure, analyze, and report campaign performance using relevant KPIs.
• Collaborate with sales and marketing teams to align strategies and messaging.
• Stay ahead of industry trends, tools, and best practices – testing and validating new products, services, or markets to continually optimize lead generation efforts. 

If you recognize yourself in the following, send us your resume:

• Strategic, analytical, and creative thinker who loves solving marketing challenges.
• Skilled at managing multiple campaigns while keeping an eye on performance metrics.
• Strong understanding of B2B marketing funnels, lead qualification, and sales enablement.
• Hands-on experience with tools like HubSpot, Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Knowledge of ABM and growth marketing best practices.
• Data-driven mindset with a passion for testing, learning, and optimizing.
• Collaborative spirit with excellent communication skills.

Requirements : 

• Proven experience in lead generation, digital marketing, or a similar role.
• Experience creating and managing paid campaigns across Google, LinkedIn, and Meta.
• Experience in new market development or international marketing.
• Proficiency with marketing automation tools (preferably HubSpot).
• Understanding of ABM, intent marketing, and KPI tracking.
• Bachelor's degree in Marketing, Business, or related field (preferred but not required).

What we offer: At Vooban, we take care of our people That's why we've set up a warm and stimulating work environment where innovation thrives. We care about our employees' well-being and strive to provide exceptional benefits and atmosphere.

Benefits of joining the team:

We work in a hybrid model. Want to go to the office? You can Prefer to work from home and drop by the office occasionally? No problem

Possibility to accumulate worked hours and flexible schedule;

You choose your base hours (35, 37.5, or 40 hours per week—it's your choice);

100% of your individual group insurance is paid by Vooban;

A retirement savings plan (RRSP) to which Vooban contributes up to 4% of your salary, up to a maximum of $4,000;

Various training opportunities will be provided because we care about your continued development;

$120 per month to cover your internet and mobile phone costs;

Each employee gets $500 to encourage physical activity;

$500 upon hiring to create your dream workspace, whether at home or in the office;

Reimbursement for metro/bus pass;

Free telemedicine service;

Several internal social committees, after-work events, team-building activities, unlimited coffee and beer, an incredible work atmosphere, and much more