Account Coordinator, Paid Social and Programmatic

WPP Media5 days ago

Toronto, Ontario

Mid Level

full_time

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Account Coordinator – Paid Social & Programmatic About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Role At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary Support the execution of digital marketing initiatives across Paid Social and Programmatic advertising. Assist in developing and implementing strategies to achieve client goals, learning about ROI across paid, owned, and earned platforms.

Primary Responsibilities

• Assist in the development and implementation of digital marketing plans (Paid Social, Programmatic).
  Support the management of Paid Social (Facebook, Instagram, X, TikTok,- ) and Programmatic campaigns (DV360, The Trade Desk, Amazon DSP).
• Help create and present campaign strategies and tactics to clients (with supervision).
• Assist with account management processes, including reporting, billing, and client communication.
• Monitor and optimize campaign performance, learning to provide actionable insights.
• Collaborate with internal teams to develop innovative solutions.

Secondary Responsibilities

• Stay up-to-date with industry trends and best practices.
• Assist in designing and executing A/B tests to optimize campaign elements.
• Recommend improvements based on emerging trends (with guidance).

Role Requirements

• Basic understanding of digital marketing principles.
• Willingness to learn and develop skills in Paid Social and Programmatic campaign management.
• Good analytical, problem-solving, communication, and presentation skills.
• Ability to work independently and as part of a team.
• Detail-oriented and highly organized.
• Client-focused and results-oriented.

Desired Skills And Experience

• Bachelor's degree in Business, Marketing, Communications, or related field.
• Internship or project experience in digital marketing (preferred).
• Familiarity with social advertising platforms (Facebook, Instagram, X, TikTok).
• Familiarity with DSPs (DV360, The Trade Desk, Amazon DSP) is a plus.
• Familiarity with analytical tools (Google Analytics) is a plus.
• Proficiency in Microsoft Office (Excel, PowerPoint).

Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

Media is changing. So are we.

We are WPP's global media collective, built for the AI era.

We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.