National Account Manager

About SNDL

SNDL is the largest private sector liquor and cannabis retailer in Canada with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, and Spiritleaf. As a licensed cannabis producer, SNDL also has indoor state-of-the-art grow-op facilities to supply wholesale and retail customers under a cannabis brand portfolio that includes Top Leaf, Sundial, Palmetto, Spiritleaf Selects, and Grasslands. SNDL's investment portfolio seeks to deploy strategic capital through direct and indirect investments and partnerships throughout the global cannabis industry.

About the Role

The National Account Manager (KAM) position is an exciting opportunity in a fast-paced environment. It is for an individual that has a relentless passion for building and fostering customer relationships, is data-driven and has proven experience with creating strong relationships with a diverse client group. As the Account Manager, you will be the primary point of contact for building new and existing clients and will be responsible for driving business growth. This role will report to the Director of National Key Accounts.

KEY RESPONSIBILITIES:

RELATIONSHIP MANAGEMENT

• Develop and maintain strong, long-term relationships with key retailers, and major accounts across all provinces establishing SNDL as the preferred partner
• Have strategic and tactical conversations regarding inventory levels, assortment variety, and order management trends/forecasts that support the annual operating plan
• Serve as a subject matter expert on market trends, consumer insights, and competitive landscape.
• Provide superior customer service which includes onboarding and orientation, reviewing KPIs, establishing proactive communications and providing ongoing business support
• Maintain relationships with management to ensure alignment between market opportunities, business development activities and operational capabilities
• Proactively review order management trends for service issues and work with internal departments to problem solve and develop continuous improvement opportunities

SELLING AND INFLUENCING

• Identify growth opportunities with new and existing accounts and proactively propose strategies to increase sales volume and brand presence.
• Monitor product performance, provide sales forecasts, and collaborate with internal teams (marketing, operations, supply chain) to ensure demand planning accuracy.
• Conduct regular account reviews, performance analytics, and KPI tracking to evaluate success and refine strategies.
• Represent the company at industry trade shows, conferences, and events as required.
• Develop formal proposals and negotiate service agreements
• Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service
• Achieve KPI targets on sales growth, market share growth, efficient distribution, maximizing product placement, and pricing.
• Maintain and accurately track annual sales and budgets
• Track competitive activity and communicate internally and respond quickly when required.
• Ensure compliance with Health Canada regulations and provincial distribution rules in all sales and marketing activities.

QUALIFICATIONS

• Post-secondary degree in Business, Commerce, or related field
• 3–5+ years of experience in key account management, ideally within the cannabis, CPG, beverage alcohol, or pharmaceutical sectors.
• Knowledge of the cannabis sector (major companies, stakeholders, business models, regulatory environment, etc.) is a strong asset
• Demonstrated success managing large, complex accounts with multiple stakeholders.
• Strong analytical, negotiation, and communication skills.
• Proven track record in achieving sales quotas and KPI targets
• Ability to work independently in a fast-paced, evolving environment
• Demonstrated experience and understanding of the processes involved in supply chain, inventory, retail and customer service.
• Strong knowledge and proficiency with Microsoft Office programs

As a valued member of the SNDL team, you will enjoy:

• Competitive total compensation and incentives.
• An extended benefits package including medical, health spending account and dental.
• An entrepreneurial and innovative environment that fosters growth and continuous learning.

We are grateful for the interest in this role from all candidates, however we will be contacting only those that are selected for next steps in the hiring process.

Our Commitment to Diversity & Inclusion:

SNDL is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse, and safe workplace where all our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, SNDL encourage applications from individuals from all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities.