Senior Marketing Associate, Email Marketing

Job Description

Grade: P6Referral Level: Level 1Division: IGM-Mrkting

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $271 billion in assets. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence. We are proud to be recognized as one of Canada's Top 100 Employers for the fourth consecutive years and one of Canada's Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

Role Overview

The Senior Marketing Associate, Email Marketing & Client Experience will be responsible for designing, executing, and optimizing integrated communications strategies that strengthen Mackenzie's relationships with advisors, investors, and distribution partners. This role sits at the intersection of marketing strategy, digital client engagement, and communications governance, requiring both executional precision and strategic vision.Reporting to the Director, Client Communication & Engagement, the Senior Marketing Associate will oversee multi-channel initiatives with a focus on email marketing, personalization, and digital enablement tools, ensuring every touchpoint reflects Mackenzie's brand standards, value proposition, and regulatory obligations. Success in this role will require strong communication skills, collaboration with internal partners, familiarity with the Canadian asset management landscape, and the ability to apply data-driven insights to client engagement strategies.

Key Responsibilities 1. Drive Client Engagement Initiatives

• Manage the end-to-end execution of email campaigns and digital enablement programs: from content planning and message drafting, through compliance approvals, deployment, and performance reporting.
• Develop, manage, and optimize journey-based email campaigns in Salesforce Marketing Cloud, Engage, and Pardot, ensuring communications are personalized, compliant, and scalable.
• Apply segmentation strategies (advisor tiering and personalization by segment, dealer groupings, geography, product targeting, etc.) to deliver communications tailored to specific audience needs.
• Collaborate across Sales, Client Experience, and Product Marketing to ensure omni-channel alignment across , Seismic, email, webinars, and events.
• Demonstrate strong organization and project management skills, independently balancing multiple priorities while maintaining attention to detail and deadlines.

2. Messaging Strategy & Governance

• Act as a gatekeeper for tone, accuracy, and compliance, ensuring that all client-facing messaging meets both Mackenzie's brand standards and Canadian regulatory requirements (CSA, IIROC, MFDA, CASL).
• Develop and maintain communication playbooks and frameworks that drive clarity, consistency, and brand alignment across channels.
• Partner with Product Marketing, Client Experience, and Sales to tailor messaging strategies by audience and campaign objective, ensuring communications are clear, engaging, and impactful.
• Provide subject matter expertise and guidance to colleagues on email best practices, strengthening alignment and elevating institutional quality delivery for the organization.

3. Insights, Measurement & Continuous Improvement

• Partner with Analytics and Data teams to measure engagement metrics (open rates, click-throughs, conversions) and assess campaign effectiveness.
• Apply data-driven decision making, leveraging insights from A/B testing, behavioral data, and advisor feedback to continuously improve strategies.
• Stay current on email marketing best practices (CASL compliance, accessibility standards, deliverability optimization, personalization trends) and apply them to enhance the client experience.
• Monitor competitor activity and emerging technologies, proactively exploring innovative approaches to improve communications and advisor engagement.

Qualifications & Experience

• 2–4 years of experience in marketing communications, client engagement, or digital/email marketing, ideally within financial services or asset management.
• Experience with digital tools such as Salesforce Marketing Cloud is an asset.
• Knowledge of the Canadian investment industry; understanding advisor vs. investor communication needs is preferred.
• Proven ability to simplify complex financial concepts into clear, client-friendly messaging that aligns with Mackenzie's brand and regulatory standards.
• Demonstrated strength in collaboration and stakeholder management, working effectively with cross-functional partners to deliver results.
• Ability to work with limited supervision, showing initiative, accountability, and problem-solving in a fast-paced environment.

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.
• EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans.
• RETIREMENT SAVINGS PROGRAMS: voluntary Group RRSP enrolment with employer matching component.
• WORK LIFE BALANCE: paid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providing barrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.

Please apply by December 2, 2025.

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