TikTok Shop Strategy

Compensation: $70,000–$90,000 (or hourly consultant)

Company Overview

We build consumer brands differently — with the speed and creativity of a startup and the financial firepower of private equity.
Think of us as a mini Unilever, but leaner, faster, and obsessed with performance.

We own and operate multiple brands generating $40M+ in revenue, each built on a 3-year scale-and-exit framework

Our mission: Build brands that leave lasting impressions — and exit them at their peak.

This is operator-led brand building, not corporate guessing. Decisions you make this month hit the P&L next month. Our culture rewards speed, ownership, and execution — not politics.

Core Values:
Competitive Greatness
Speed to Execution
Team Empowerment
Relentless Ownership

If you thrive in high-performance environments with full autonomy, this is where you belong.

Role Overview

The TikTok Shop Strategy & Operations Manager is the strategic right hand to the Head of TikTok Shop — the internal consultant, systems architect, and execution champion behind one of our fastest-growing commerce channels.
You'll build playbooks, design workflows, optimize operational systems, and ensure the entire TikTok Shop ecosystem (across four shops) is aligned with brand and revenue goals.
This is a full-time North America position with influence across creators, community, reporting, paid amplification, and shop operations.

Key ResponsibilitiesPartner directly with the Head of TikTok Shop to set quarterly objectives, resource plans, and strategic initiatives.Stay ahead of TikTok Shop updates, beta programs, and new features to identify early-mover advantages.Build internal playbooks, SOPs, and repeatable systems for sourcing, onboarding, community, reporting, and creator management.Ensure tactical execution aligns with shop and brand priorities across all teams.Audit and optimize shop operations, including listings, logistics, messaging flows, creator onboarding, and content QC.Develop performance dashboards, trackers, and operational reporting in collaboration with data teams.Support campaign planning (Mega Sale Days, Flash Sales, GMV pushes).Identify bottlenecks across the system and deploy fast solutions.Lead cross-functional alignment between ops, paid media, community, and creators.Drive experimentation frameworks across creators, messaging, content formats, and GMV MaxKey Performance Indicators (KPIs)On-time execution of strategic initiativesIncrease in weekly/monthly GMV driven by system improvementsEfficiency gains from new processes and automationCreator onboarding speed + activation rate improvementReduction in operational errors, backlogs, and shop issueSuccess Benchmarks (30–60–90 Days)30 DaysDeeply understand all four shops, current strategies, team workflows, and bottlenecks.Document existing processes and identify immediate improvement areas.Establish weekly reporting rhythm with leadership.60 DaysRoll out improved SOPs for sourcing, onboarding, community management, and messaging.Launch at least one new automation or efficiency tool.Align all shop operations under a unified execution framework.
 90 DaysProduce measurable GMV lift driven by operational excellence.Deploy a scalable playbook for all TikTok Shop processes.Present a roadmap for next-stage improvements (tech, workflow, automation)Required Skills & QualificationsMust-Have3–5+ years of overall experience in e-commerce, social commerce, operations, or growth, with 1-2 years of experience in TikTok Shop strategy and operations.Strong understanding of TikTok Shop, affiliate ecosystems, or marketplace operationsProven ability to build SOPs, systems, and scalable processesAnalytical mindset with strong comfort in dashboards, spreadsheets, and reportingAbility to operate cross-functionally and keep teams alignedFast execution speed — comfortable making decisions with imperfect informationNice-to-HaveExperience in performance marketing, GMV Max, or creator-led commercePrior consulting, strategy, or operations backgroundFamiliarity with Airtable, Notion, reporting tools, or automation platformsExperience in a high-growth startup or direct-response environmenWho Should Apply? YES — Ideal CandidatesSystems thinkers who love building order, clarity, and efficiencyOperators who take ownership without waiting for asksStrategic minds with the ability to execute quicklyPeople who thrive on measurable impactFast learners who adapt to platform changes and industry shifts
  NO — Do Not Apply IfYou need constant directionYou dislike documentation, structure, or process buildingYou move slowly or overthink decisionsYou want a passive maintenance role instead of active ownershipWhy Join Us?You will be the architect behind one of our fastest-growing channelsHigh autonomy, high impact, and no corporate red tapeDirect influence on multi-million-dollar revenue outcomesWork inside a proven performance engine with elite operatorsOpportunity to grow into a senior leadership positionCompensation & Benefits$70,000–$90,000 annual salary (or equivalent consultant hourly rate)Performance bonusesEquity potentialFlexible hybrid/remote setupFull access to training, resources, and growth pathwayApplication Process1. Submit your resume highlighting your relevant experience. 
2. Initial interview with the HR Team. 
3. Final interview with the Hiring Manager. 
4. Follow up technical assessment.

---