Digital Marketing Manager

Job Type:
Permanent
Work Model:
Hybrid
Reference code:
130818
Primary Location:
Toronto, ON
All Available Locations:
Toronto, ON; Brossard, QC; Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Laval, QC; Moncton, NB; Montreal, QC; Ottawa, ON; Quebec City, QC; Regina, SK; Saint John, NB; Saskatoon, SK; St. John's, NL; Vancouver, BC; Victoria, BC; Winnipeg, MB

Our Purpose
At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

• Learn from deep subject matter experts through mentoring and on the job coaching
• Be encouraged to deepen your technical skills…whatever those may be.
• Build your leadership skills at Deloitte University.
• Have many careers in one Firm.
• Partner with clients to solve their most complex problems
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.

*What will your typical day look like?
Key responsibilities:*

• Channel strategy and execution: Plan and execute full-funnel campaigns across web, email, paid and organic social, search, display, and emerging channels with clear performance targets tied to pipeline growth, revenue influence, and engagement.
• Marketing automation and lead generation: Drive initiatives to expand marketing automation capabilities and build high-performing lead generation and nurture programs across multiple platforms and tools, with explicit goals for lead volume, qualification rates, and cost per acquisition.
• Media planning: Create and oversee media plans that allocate budgets to deliver measurable return on investment, audience reach, and conversion efficiency.
• Platform management: Oversee execution within the core tech stack, including Eloqua (automation and email), Adobe Experience Manager (AEM) (website content), Sprinklr (social publishing and listening), and Adobe Analytics (measurement and reporting), ensuring each platform contributes to campaign objectives and business outcomes.
• Website and content optimization: Collaborate with content, design, and development teams to create conversion-focused landing pages and user journeys that increase form fills, event registrations, and other key conversion metrics.
• Analytics and optimization: Work closely with the marketing analytics team to monitor KPIs across channels using Adobe Analytics, translate findings into actionable insights, and implement data-driven improvements to achieve campaign goals such as lower cost per lead, higher engagement, and stronger pipeline influence.
• Innovation and AI adoption: Identify ways that generative AI and large language models (LLMs) can improve personalization, content creation, and campaign efficiency, measuring impact on engagement and conversion outcomes.
• Cross-functional collaboration: Partner with stakeholders across marketing, creative, analytics, and sales to align campaigns with growth priorities and report on the business impact of digital activities.
• Team leadership: Manage, coach, and develop a team of digital marketing specialists to consistently meet or exceed performance targets while supporting professional growth.

About The Team
We are seeking an experienced Digital Marketing Manager to join our marketing team. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about delivering measurable results. You will manage a team of digital specialists and lead integrated media strategies across paid, owned, and earned channels with a strong focus on marketing automation, lead generation, and conversion outcomes that drive Deloitte growth opportunities.

*Enough about us, let's talk about you*
You are someone with:

• 8+ years of digital marketing experience, ideally with exposure to complex organizations or professional services.
• Proven ability to design campaigns that deliver quantifiable outcomes such as lead generation, pipeline acceleration, and revenue contribution.
• Expertise in marketing automation, multi-channel media planning, and performance measurement.
• Hands-on experience with Eloqua, AEM, Sprinklr, and Adobe Analytics is strongly preferred.
• Strong working knowledge of web, email, and social platforms and their analytics tools.
• Familiarity with privacy regulations (CASL, GDPR, etc.) and best practices for first-party data management.
• Ability to translate insights into action plans that improve ROI and business results.
• Comfort discussing emerging technologies, particularly the role of LLMs and AI in digital marketing.
• Exceptional project management, team leadership, communication, and stakeholder management skills.
• Due to the nature of the role having interactions with National teams and clients, English is required for the role

*Total Rewards*
The salary range for this position is $85,000 - $156,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.
Be yourself, and more.
We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You Shape How We Make Impact.
Diverse perspectives and life experiences make us better. Whoever you are and wherever you're from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be
Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.
We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours
At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan , Reconciliation Action Plan and the BlackNorth Initiative .

We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We've designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.