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Growth Marketing Manager

2 weeks ago

Winnipeg, Manitoba, Canada CloudCure Full time $65,000 - $100,000 per year
About Cloudcure

At Cloudcure, we're redefining digital health by making patient care smarter, faster, and more connected. Our platform helps healthcare providers streamline communication, manage patient data securely, and deliver better outcomes through technology.

We're looking for a Growth Marketing Manager who's equal parts storyteller, designer, and data-driven growth hacker. You'll lead the charge on creative storytelling, paid campaigns, and analytics, crafting messages that inspire trust and convert with clarity. This is a hands-on role for someone who can think strategically and build beautiful, high-impact creative assets from the ground up.

What You'll Do

1. Creative Storytelling & Design (Top Priority)

You'll own the full creative lifecycle, from idea to scroll-stopping execution.

  • Develop cohesive storytelling across campaigns, using brand voice and narrative to make healthcare technology human and relatable.
  • Design static and motion assets, social carousels, reels, video snippets, and graphics, that both educate and convert.
  • Combine performance marketing instincts with rock-solid graphic design skills (Canva, Figma, or Adobe Suite).
  • Collaborate closely with leadership and clinical advisors to ensure visuals are both authentic and compliant.

You must be exceptional at design and storytelling, this is non-negotiable. We're not looking for AI-generated filler content; we want creativity with substance and taste.

2. Paid Campaign & Landing Page Management

  • You'll own every stage of the paid funnel, from ad to landing page.
  • Run and optimize PPC campaigns across Meta, Google, LinkedIn, and TikTok.
  • Design, build, and A/B test conversion-focused landing pages (Webflow, Unbounce, or similar).
  • Align creative messaging with landing-page UX for a seamless conversion journey.

Strong experience with paid media AND landing-page optimization is absolutely required.

3. Data & Analytics

You'll turn performance data into actionable insights that guide creative and spend.

  • Build automated dashboards in Looker Studio, Power BI, or Supermetrics.
  • Measure creative performance at a granular level (CTR, CVR, CAC, LTV).
  • Present clear weekly reports with what's working, what's not, and how to iterate.

Analytical rigor is a must, creativity must be backed by numbers.

4. Email & Lifecycle Marketing

You'll design and automate lifecycle journeys that educate and convert.

  • Build nurture flows, onboarding sequences, and reactivation campaigns (HubSpot, ActiveCampaign, Klaviyo).
  • Write compelling copy that tells the Cloudcure story through every touchpoint.
  • Maintain brand consistency and compliance across all communications.

5. Influencer, Organic & Social Growth Strategies

You'll drive awareness and credibility through creator partnerships and organic content.

  • Identify and collaborate with healthcare influencers and professionals for authentic storytelling.
  • Manage Cloudcure's presence across LinkedIn, Instagram, and other channels.
  • Build campaigns around testimonials, reviews, and educational series.
What We're Offering
  • $65,000 CAD base salary + meaningful equity options.
  • Remote-first flexibility across Canada.
  • The chance to shape growth at a fast-scaling digital-health company
  • Access to top creative tools, analytics platforms, and AI assistants.
  • A collaborative team that values craft, curiosity, and measurable impact.
What We're Looking For
  • 3–5 years of experience in growth or digital marketing (ideally in SaaS, health tech, or e-commerce).
  • Expert in creative storytelling, visual design, and landing-page development.
  • Proven success in paid campaigns and data-driven growth.
  • Skilled with Canva, Figma, Adobe Suite, Meta Ads Manager, Google Ads, and analytics tools.
  • Ability to use AI to enhance output, not replace creative thinking.
  • Excellent communication, project management, and presentation skills.
How to Apply

To show us you actually read this job description fully, please include the phrase "real applicant" at the top of your resume.

If you have a portfolio, we highly recommend providing a link or including a copy of highlights to showcase your creative skills.