Senior Director, Distribution

Reporting into the Sr. VP, Distribution, the Senior Director of Distribution (SDOD) will be responsible for the overall financial, sales, execution and operational performance of the Red Bull Canada Distribution Company business, which includes locations across multiple provinces. The SDOD will have the overall responsibility of driving and developing a world class retail sales and execution team ensuring best in class sales, operations process and routines. In addition, s/he will build and inspire a winning team that epitomizes the Company's Values. Key leadership traits include building, leading, coaching and developing a high performing leadership team to include, Sales and Operations and is a senior field level leader within the organization from a sales and operations perspective.

Managing Expectations

Use a high level of discretionary judgment on sales, financial, operational, and employment decisions

Lead, coach, and develop the leadership team within each territory to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard.

Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership across all profit centers.

Execution Excellence

Develop and deliver an annual business plan for sales volume, execution excellence, profitability, distribution development, routing requirements, facility requirements, and new product distribution.

Evaluate total market conditions through the lens of Winning versus Competition, Competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics.

Work with DSDs to define annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals for the Regions by coordinating with cross functional departments, to ensure the attainment of volume plan and profit objectives.

Spend time in the market working side-by-side DSDs, providing training, feedback / coaching, and evaluating performance of DSD and General Sales Manager and entire team as well as market conditions.

Report regularly on Monthly Performance Review and Quarterly Business Review needs, and other ad hoc reporting to the Sr. VP, Distribution, hold Monthly Performance Review (MPR) and Quarterly Business Review (QBR) meetings with DSDs to ensure open communication and address opportunities.

Participate in monthly leadership team meeting and provide feedback and insight to aid in the overall organizational decision-making process.

Active participation in all business planning processes, tool development and field support matters.

100% responsible for consistent process and routine RBCD Canadian Business.

 

Building Success

Work directly with the RBCA leadership team to ensure successful partnerships.

Work as a member of the Sales & Distribution Leadership Team, and contribute to executional strategy.

Collaborate with Sr. VP, Sales and Key Account Channel leads to ensure 360 feedback around market conditions, priorities and opportunities.

Oversee team members contribution to the CLT (regional leadership teams) providing coaching and feedback.

Work collaboratively with RBCD & RBDC leadership teams.

Build a diverse organization that reflects the marketplace; lives to Red Bull's Values and inspires team through effective leadership.

Drive the owned regions  to achieve overall organization KPI targets and metrics.

Lead by example and ensure all leadership within the territory understands and adheres to Company standards & targets, Talent & performance management needs, and operating & safety procedures.

Align the Region from the top-down with Red Bull Values, the RBCD Leadership Code, Environment, and Main Effort approach.

Complete annual performance reviews with all direct reports, building and supporting Development Plans.

12+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) model, including proven track record of meeting or exceeding assigned sales objectives.

Key account management experience on a district, regional or national level.

A proven track record of being able to inspire and lead a successful sales organization (sales directors and their teams, sales managers and their teams, Operations Managers and their teams), Office Managers. Track record of partnering with  Human Resources, Finance and Legal to promote and develop initiatives that build strong trade partnerships.

Previous P&L influence & ownership over sales teams and operations.

Working knowledge of / previous experience managing organizations to Provincial OH&S compliance, Provincial Employment Standards regulations, and other Employment Law needs.

Exceptional leadership skills to provide coaching, mentoring, training and development, performance evaluations, and corrective feedback / discipline.

Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group.

Strong computer skills in Microsoft Word, Power Point, and Excel.

Strong analytical skills and experience using internal and external data sources (i.e. Nielsen).

Outstanding organizational skills as demonstrated by an ability to set and handle multiple priorities.

Employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. 

Employee frequently is required to walk and sit. 

Employee is occasionally required to stand and stoop, kneel, crouch, or crawl. 

Employee must regularly lift and/or move up to 25 pounds as needed. 

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

Exposed to moving mechanical parts and outside weather conditions

Noise level in the work environment is usually moderate

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.