Agriculture Sales Director

1 week ago

Division Manitoba, Canada Red River Forage Full time $80,000 - $150,000 per year

Red River Forage is a rapidly growing agriculture company based out of Morris Manitoba with satellite farms that produces, processes and exports animal feed across North America (and some overseas). We are looking for someone with a strong set of sales leadership skills to aggressively spearhead our sales and marketing efforts to market our current product and also new product offerings.

Red River Forage has developed an innovative harvesting process to produce dry "hay in a day" by dehydrating the alfalfa the same day as cutting and eliminating weather risk of drydown in the field and retaining maximum quality and value. This dehydrated alfalfa is a huge leap forward in product value and essentially sells itself, with large orders and great customer feedback so far. The sales and marketing efforts are meant to hit the ground running, maximize the value of the production and help scale up sales and marketing efforts.

Our growing team is looking ahead to fill this role to increase our current marketing efforts and strategically position the company for rapid sales growth to match the growing year over year production. The successful applicant must have a passion for "the sale" and demonstrate soft negotiating but strong leadership skills in a fast paced agriculture environment. Our work environment is team minded/positive and is highly rewarding to those who value a sense of accomplishment and a job well done.

Job will entail the following tasks:

  • Leading and coaching the sales team to be effective and efficient
  • Manage and analyze the sales pipeline from start to finish. Generating new leads to maintaining positive customer relations
  • Research market demand for existing and new products and pivot the sales team to capitalize on opportunity
  • Sales budgeting/reporting and managing inventory levels

Candidate must have the following characteristics:

  • Passionate sales leader hungry for results
  • Strong understanding of people and good communication
  • Intuitive nature with an eye for opportunity
  • Persuasive soft negotiating abilities
  • Understanding of excel spreadsheets and sales reporting
  • Well organized with details and planning

Prerequisite experience:

  • Previous experience in sales management
  • Experience leading and managing a team

The right applicant will receive a base salary between $80-100k with an additional expected $50k in commissions/bonuses for a total of $130-150k compensation. Future increases in sales commissions expected to quickly grow beyond that. Paid vacation and full family benefits package are included as well (massage, chiro, dental, eye, medications, disability, life insurance, and a multitude of other extended health coverages).

Please submit a cover letter communicating how you would be a good fit for the position as well as a resume. Please email resumes and cover letters to or call/text Caleb at and leave a message

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