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Customer Marketing Specialist
2 weeks ago
About Us
At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.
We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.
We operate in 145+ countries while proudly maintaining headquarters in New Zealand.
The Role
We are seeking an enthusiastic and results-driven Customer Marketing Specialist to join our team. This pivotal role will be responsible for developing, executing, and scaling our customer advocacy programs to showcase customer success and drive business growth. A key focus will also be supporting our Customer Insights programs, specifically managing the operational aspects of Net Promoter Score (NPS) initiatives and our Customer Advisory Boards (CABs).
This role requires a blend of marketing creativity, strong organizational skills, and a passion for turning satisfied customers into powerful advocates
This is a 12 month temporary fixed term position
In this role, you will have the opportunity to:
- Develop and manage a comprehensive customer advocacy program, including identifying, recruiting, and nurturing customer advocates across various stages of the customer lifecycle.
- Source and create compelling customer success stories, case studies, video testimonials, quotes, and public speaking opportunities in collaboration with Sales, Product Marketing, and Content teams.
- Manage a customer reference library/database, ensuring up-to-date information, tracking usage, and reporting on the impact of advocacy activities on the sales pipeline and marketing initiatives.
- Drive engagement in peer-to-peer review sites (e.g., G2, Capterra) to increase positive reviews and improve brand reputation.
- Create customer-centric content for internal use, such as sales enablement materials and internal newsletters.
- Assist with the delivery of key customer programs i.e. Bentley's Year In Infrastructure.
- Support the end-to-end execution of our NPS program, including survey design, deployment, data monitoring, closed-loop feedback processes, and reporting on key metrics.
- Assist in the planning, logistics, and execution of virtual and in-person Customer Advisory Boards (CABs), including agenda development, managing invitations, coordinating speaker materials, and documenting insights/action items.
- Support with the implementation, and measurement of multi-channel campaigns that drive product adoption and feature utilisation.
- Work closely with our Learning Experience team to promote educational content that helps customers understand product value and use cases.
- Develop and execute targeted email nurture programs on customer segments, lifecycle stages, and usage patterns.
To be successful in this role, you should have:
- 5+ years of marketing experience, including Customer Marketing.
- Strong technical understanding and can pick up new tools quickly.
- Beneficial to have had previous experience with Marketo; Intercom; Goto Webinar and Splash.
- The ability to leverage key metrics and qualitative analysis to refine strategies, tactics and outcomes.
- A sense of curiosity combined with the proven ability to translate your ideas into actionable customer programmes, events, and campaigns from the ground up.
- Exceptional ability to foster meaningful relationships and build trust across a range of personalities by demonstrating your sense of empathy, enthusiasm, and overall helpful attitude.
- Proven interpersonal and communication skills are complemented by a writing style that strikes the balance between personable and professional.
- Ability to effectively work independently and in a team environment that is fast paced with tight deadlines that require flexibility and problem solving on the fly.
Additional Information
This role is office-based and requires working from our Vancouver, BC or Christchurch, New Zealand office at least three days per week. Occasional travel to other locations may be required.
LI-SS1Our Commitment to Equity, Diversity, and Inclusion
At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.
Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don't tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team
Benefits of being a Seequenteer and why you'll love being on our team.
We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist.
If this posting gets you excited about joining Seequent please apply now
For more information about everything Seequent, please visit
How to apply
If this sounds like the role for you, apply today with a covering letter and CV.
