Senior Content Designer II

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it's from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Instacart is on a mission to make eating well effortless for everyone. Words are a critical part of that journey. As a Senior Content Designer, you'll shape product experiences that touch millions of households, weaving clarity, warmth, and trust into every interaction. You'll partner with designers, product managers, researchers, engineers, and data scientists to craft language that not only guides customers through grocery shopping but also reflects our commitment to Go Far Together, Roll Up Your Sleeves, and Grow the Pie.

About the Job

• Embed with feature teams on key product surfaces that onboard, engage, and retain shoppers of Instacart's fulfillment experience.
• Develop, ship, interpret results, and iterate on UX content that delivers measurable impact for product experiences.
• Craft AI system prompts that support greater personalization and scale content within the product.
• Utilize conversational design abilities that extend beyond making AI sound better—shape system prompts to influence behavior and deliver intuitive assistants that meet users' needs.
• Seamlessly collaborate with cross-functional teams, including product designers, product managers, engineers, data scientists, UX researchers, and other specialists.
• Create writing that expresses Instacart's product tone of voice and adheres to global content standards for UX writing, ensuring consistency with company voice.
• Share your work with the team, participate in constructive critique sessions, and offer feedback to peers.

About You

Minimum Qualifications

• 6+ years of experience crafting content for web and mobile interfaces.
• Expert command of written language, storytelling, design thinking, and content frameworks that enable strong product experiences.
• Proven ability to translate product requirements, user insights, design strategy, and business goals into high-quality language frameworks and UX writing.
• Strong convictions around craft and quality in UX content, supported by a portfolio showcasing clear and effective writing.
• Skilled in presenting complex ideas simply and effectively through language.
• Confident and experienced with prompt engineering in current AI LLM models.
• Ability to work autonomously in a fast-paced, dynamic environment, practicing sound judgment with minimal oversight.
• Motivated to use AI to supercharge UX content production while maintaining quality.
• Strong understanding of information architecture and the intersection of visual design and language.
• High attention to detail, excellent organizational skills, and the ability to manage multiple projects efficiently.
• Passion for supporting Instacart customers and enhancing their experience.

Preferred Qualifications

• Experience with a variety of content formats, including interfaces, microcopy, emails, notifications, and style guides.
• Portfolio showcasing a range of experiences and skills is a plus.