Marketing Events Manager

Location: Ottawa, Canada or San Diego, California
Employment Type: Full-Time
Department: Marketing

NewRocket is the AI-first Elite ServiceNow Partner that helps organizations Go Beyond Workflows. With over 19 years of experience and 3,000+ successful projects delivered, we combine industry expertise, human-centered design, and enterprise-grade AI to help clients unlock the full potential of the ServiceNow platform. As a global award-winning partner, NewRocket transforms operations through automation, innovation, and experiences that help businesses—and people—thrive.

We're hiring a hands-on Marketing Events Manager to own our event strategy and execution end-to-end. This role is ideal for a creative, detail-oriented marketer who thrives on orchestrating memorable experiences that connect with customers, partners, and prospects.

You'll manage approximately five major flagship events per year, in addition to multiple regional field events that generate pipeline, strengthen alliances, and deepen customer engagement. Working closely with Sales, Alliances, and Executive Leadership, you'll transform every event into a high-impact growth opportunity—driving measurable results before, during, and after each program.

Event Strategy & Execution

• Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership, and drive executive engagement.

• Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement.

• Oversee event planning, content, speaker enablement, logistics, on-site execution, and post-event follow-up.

• Partner with Marketing to execute integrated campaigns (email, social, paid/organic, landing pages, nurture) around each event.

• Track event performance, manage budgets, and oversee vendor relationships for maximum ROI.

Regional & Partner/Alliance Programs

• Collaborate with key partners to plan and execute co-marketing initiatives (forums, summits, roadshows).

• Ensure consistency in brand representation, shared content, and lead management processes.

Sales Team Support & Enablement

• Develop and distribute pre-, during-, and post-event sales kits—including messaging, meeting scripts, follow-up templates, and collateral.

• Coordinate with Sales on target mapping, meeting scheduling, and on-site executive engagement programs.

Customer Engagement & Advocacy

• Identify and prepare customer speakers and advocates for presentations, case studies, and executive meetings.

• Capture stories and insights from events that can fuel marketing and sales campaigns.

Brand, Creative & Merchandising

• Ensure all event assets (booths, signage, decks, giveaways, collateral) align with NewRocket brand standards.

• Manage creative production and merchandise procurement for all events.

Vendor & Budget Management

• Source, negotiate, and manage agencies and event vendors; conduct regular check-ins and approve invoices.

• Monitor spend vs. plan and evaluate return on investment.

Tools & Reporting

• Build and manage campaigns and workflows in HubSpot; track performance through Salesforce.

• Manage projects in Asana and leverage LinkedIn for event promotion and engagement analytics.

• 3+ years of experience in event marketing, field marketing, or integrated marketing, with proven impact on pipeline and revenue.

• Demonstrated success managing both global and regional programs—from strategy through flawless execution.

• Excellent project management, communication, and stakeholder leadership skills.

• Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action.

• Proficiency with HubSpot (or similar marketing automation tools), Salesforce (or similar CRM), Asana (or other project management tools), and creative platforms such as Canva or Figma.

• B2B/SaaS experience required; ServiceNow ecosystem experience preferred.

• Travel: Approximately 25% during peak event seasons for flagship events.

• Reports To: Director of Marketing or equivalent