Marketing Coordinator

About Labscubed

Labscubed is revolutionizing the materials testing and manufacturing industry by leveraging automation and innovative technologies. Our solutions help leading companies in aerospace, automotive, and energy optimize their R&D processes. Join us as we redefine the future of lab testing

Role Overview

We are looking for a motivated Marketing Coordinator to support our marketing efforts and drive brand awareness and lead generation alongside our Marketing Manager. As a Marketing Coordinator, you will play a crucial role in executing campaigns, organizing events, managing content creation, and supporting various initiatives. You'll work closely with the B2B Marketing Manager to implement marketing strategies that increase lead generation, improve customer engagement, and drive business growth.

Key Responsibilities

Campaign Support

• Assist in planning and executing multi-channel campaigns (email, PR, social media, webinars, PPC).
• Set up and track campaigns in marketing automation platforms, coordinate content creation, and manage timelines.

Event Coordination

• Assist with the planning and logistics of webinars, trade shows, and industry events, including registration, promotional materials, and post-event follow-up.
• Coordinate travel arrangements and schedules for the team as required for events across North America and Europe.
• Willingness and ability to travel within North America and Europe as needed.

PR Coordination

• Source and coordinate PR opportunities with industry magazines, newsletters, and other outlets.
• Track and report on progress and outcomes from PR campaigns.

Content Development

• Support content creation by coordinating with external vendors (designers, videographers, writers) and managing content calendars.
• Assist in editing and proofreading blog posts, case studies, and social media copy.

Social Media & Website Updates

• Update Labscubed's website and social media platforms with fresh content, case studies, blog posts, and upcoming events.

Email Marketing

• Set up and manage email campaigns to engage leads.
• Provide reporting support to the Marketing Manager on campaign performance and lead activity.

Vendor Management

• Coordinate communication with third-party vendors for design, videography, and other marketing needs.
• Manage timelines, deliverables, and project scope to ensure high-quality output.

Lead Management

• Maintain lead lists, track lead progress, and ensure accurate lead scoring within the CRM system (HubSpot).
• Ensure smooth handoff of qualified leads to the sales team for follow-up.

Market Research

• Conduct market research and competitor analysis.
• Compile data on industry trends and identify potential opportunities for growth.

Reporting & Analytics

• Track and report key marketing metrics, including campaign performance, website traffic, lead generation, and ROI.
• Assist in preparing reports for the Marketing Manager to analyze and optimize strategies.

Key Skills & Qualifications

• 1–3 years of experience in a marketing role, ideally within B2B or technology sectors.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Experience with event coordination or logistics is a plus.
• Excellent written and verbal communication skills; content creation experience is a plus.
• Detail-oriented with the ability to track, organize, and report on marketing metrics.
• Ability to work collaboratively in a fast-paced environment and take direction from the Marketing Manager.
• Basic knowledge of digital marketing channels (email, social media, SEO, PPC).
• Ability and willingness to travel for company events, trade shows, and industry conferences across North America and Europe.
• Familiarity with start-up culture is a plus.

Why Join Labscubed?

• Opportunity to support a cutting-edge company revolutionizing the materials testing industry.
• Work closely with a dynamic and collaborative marketing team.
• Gain experience across various aspects of B2B marketing, from lead generation to event management.
• Competitive salary, benefits, and opportunities for professional growth.

Job Type: Full-time

Pay: $45,000.00-$75,000.00 per year

Benefits:

• On-site parking
• Stock options

Work Location: Hybrid remote in Kitchener, ON N2M 3M4