Director of Brand

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Director of Brand & Social to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don't rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you'll join Poppy & Peonies directly as a valued member of their team. We're excited to consider your application Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity

Hi, I'm Natalie Dusome, Founder and CEO of Poppy & Peonies, a fun and energetic brand that believes styles and function should co-exist. We're passionate about creating practical pieces that help make life a little easier and lighten the load, literally.

Building Poppy & Peonies has been a wild adventure. The journey began when my daughter Poppy was born and my accessories no longer worked with my new life as a mom, I needed bags with pockets and organization that looked cool and had functionality. I couldn't find it, so I decided to create it, and in 2015 Poppy & Peonies was born.

We've come a long way in five years – from filling orders in my basement to appearing on Dragons' Den, and now, expanding into new product categories and collaborating with some exciting influencers and brands. I'd be lying if I said it's been nothing but smooth sailing, but thanks to our incredible community, we've never felt more loved and supported

We believe in our responsibility to care for our environment and we are passionate about preserving the health and welfare of our planet, and the animals that live on it. All of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and we use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste, and we are constantly looking for new ways to make our products and supply chain more sustainable to reduce our carbon footprint.

About the Role

We are seeking a dynamic and visionary Director of Brand & Social, a creative leader with the strategic expertise and social savvy to shape how Poppy & Peonies connects with the world. This role is ideal for a marketing professional who thrives on building campaigns that resonate deeply with communities, has an impeccable eye for creative detail, and knows how to bring brand stories to life across every channel.

As Director of Brand & Social, you will drive innovation across social media, influencer partnerships, email, PR, and affiliate initiatives, ensuring every touchpoint reflects our brand's voice and vision. Leading a high-performing team and collaborating cross-functionally, you will play a pivotal role in growing and inspiring the Poppy & Peonies community through impactful storytelling and unforgettable content.

• Campaign Creation & Execution: Oversee, coordinate, and produce all marketing campaigns across influencer, social and email, and collaborate with external agency on PR & Affiliate needs.

• Bring innovative social and community strategies into all existing campaigns and launches.

• Build all social campaign decks, ensuring community connection is at the forefront of all launches.
• Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc.
• Identify product priorities to manage and organize campaign launches
• Manage launch plans and social marketing calendars in Asana

• Creative Direction & Content Production: Lead the creative direction for all social-centric assets.

• Plan and execute photo and video content that capture the brand vision

• Attend and lead monthly lifestyle photo and video content productions (travel generally required)
• Review, select, and approve campaign photos, videos, reels, ads, emails, and social assets
• Manage pack-ups, image selections for PDP/PLP pages, and homepage features

• Strategic Leadership & Brand Growth: Develop and execute marketing strategies that align with Poppy & Peonies' brand vision and growth objectives.

• Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels.

• Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
• Influencer & Social Strategy: Source and manage influencer programs and content for launches
• Develop and execute social media strategy to drive growth and engagement
• Identify and sort social content in order of performance to optimize launches
• Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement

• Team Leadership & Collaboration: Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment.

• Provide clear direction, feedback, and professional development opportunities to support team growth and performance.

• Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized.
• Operations & Budget Management: Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact.
• Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.

• You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people.
• You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance).
• You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance.

• You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth.

• You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies.

• You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies.
• You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance.
• You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth.

• Video screen with Erica, Talent Advisor from Bloom

• Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies)

• Second Video Interview with VP Marketing & Sr. Marketing Manager

• Reference checks
• Offer

• We are a fully remote team across North America. Due to the nature of the opportunity, elements of this role will require a mixture of remote and in-person work.
• There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.

• Annual Salary ranges from $140,000-$160,000 CAD
• Performance bonus
• 3 weeks of paid vacation per year
• 5 additional flex days
• Comprehensive flex benefits plan
• $250 CAD annual period & menstrual budget
• $1,000 CAD annual allowance towards Poppy & Peonies product
• $400 CAD home office setup allowance

This salary is in Canadian currency.

At Bloom, we see conversations around compensation as a continuous discussion. We encourage you to share your desired compensation early in the interview process, but we also understand that as you learn more about the role and the full benefits package, your expectations might evolve. Don't worry - there will be plenty of opportunities throughout the process to revisit and adjust those conversations if needed.

Like Bloom, Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate's journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.

How we Hire

Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate's journey is consistent and the selection process is unbiased, the team at Poppy & Peonies will not be responding to any personal messages regarding this role or other opportunities.

Poppy & Peonies is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We're looking for motivated and compassionate people who can execute from the ground up and support the work that Poppy & Peonies believes in.

Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email