B2B Copywriter

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Job Title: B2B Copywriter

What does a B2B Copywriter do at Hogarth?

The B2B Copywriter will be responsible for strategically adapting, refining, and organizing complex information within the financial and management consulting sectors. This role requires the ability to take existing content, identify gaps, and transform it into compelling and compliant materials across various B2B channels, such as long-form web pages, precise marketing copy, white papers, case studies, and strategic social media posts, while maintaining Hogarth's high-quality standards. Experience with both long and short form B2B communications is required. An understanding of industry-specific nuances and how to create communications targeted for different segment audiences is necessary. The ideal candidate must be curious and adaptable, possess a meticulous eye for detail, and have a strong affinity for B2B content and complex topics. They must be able to collaborate seamlessly with subject matter experts and distill intricate information into clear, effective messaging for business and decision makers. In addition, they will have outstanding communication skills with demonstrated interpersonal and organizational abilities and must be able to work in a fast-paced environment.

Responsibilities

• Adapt, refine, and organize diverse B2B content to brands tone of voice (web pages, articles, marketing copy, white papers, case studies, social media posts and presentations).
• Expertly refine and clarify legal, and B2B financial copy into clear, accessible, and engaging language for audiences. Make sure brand continuity is maintained,
• Ensure all content is factually correct, up to date with current regulations, and adheres strictly to industry standards and client brand guidelines.
• Partner closely with internal and client-side subject matter experts (SMEs) to gather context, validate adapted content, and maintain technical precision.
• Conduct thorough research on industry trends, regulatory updates, and competitor content to inform content adaptation, identify gaps, and enrich overall messaging.
• Tailor content style, tone, and complexity to effectively address the specific needs and knowledge levels of various B2B target audiences.
• Lead strategic direction and expert content strategy for projects, partnering with creative and client teams to ensure delivery to specifications. This includes strategically analyzing and transforming complex subject matter—simplifying or expanding as needed—and guiding teams to design and represent content clearly and on-brand.

Requirements

• A minimum of 3+ years of professional B2B copywriting or content writing experience, with a proven track record in financial services, management consulting, or other complex professional services environments.
• Exceptional writing, editing, and proofreading skills.
• Experience adapting and optimizing complex B2B content across various formats (e.g., long-form web pages, white papers, case studies, social media posts) and for diverse B2B channels.
• Strong research and analytical capabilities
• Excellent verbal communication skills and collaborate cross-functionally.
• Solutions oriented
• A detail-oriented, collaborative team player
• Excellent organizational and time management skills.
• Strategic thinker who understands how content contributes to broader marketing and communication objectives within a B2B context.

Our Hogarth Values:

Hands on

No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project-big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty

We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It's not always easy but it's always worth it.

Heart & Soul

We bring heart to everything we make. Passion, pride and relentless drive push us beyond "good enough" ––because we care deeply about our craft, and we're always chasing better. We love what we do, and it shows.

Happy Family

Creating a space where everyone feels valued-even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry

Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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