CRM Design Senior Manager

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Salary Range

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Job Description Summary

Job Description

JOB TITLE: CRM Design Senior Manager.

SALARY: £83,411pa to £98,130pa plus an extensive benefits package.

LOCATION: Bristol or Halifax.

HOURS: 35 hours per week.

WORKING PATTERN: Hybrid, 40% (or two days) in one of our office hubs mentioned above.

About this opportunity

Do you want to be part of the largest transformation in financial services in a generation? Lloyds Banking Group is investing over £2bn pounds in delivering growth over the next 3 years, including considerable investment in our transformation to a data and technology led organisation.

The Personalised Experiences and Communications platform (PEC) sits at the heart of this transformation, working with the second largest customer dataset in the UK, as well as the latest tools available through Google's Cloud Platform, to enable the delivery of real-time personalised experiences for customer across our market leading brands and channels.

Want to hear more?

We are seeking a Senior Manager who can be part of the establishment of a culture of continuous improvement. Someone who is as committed to embedding data-driven decision-making as we are If this sounds like you, then we'd love to hear from you

About us

Join us and, as well as making a difference to customers, you'll enjoy a fulfilling career where you're free to be yourself. Great colleagues, transforming workspaces, hybrid working and a wide variety of career opportunities – you'll find them all here.

Your key accountabilities will include:

• Leading a team of interaction design analysts who support our and business and marketing teams to design and implement brilliant customer lead experiences and communications served through our digital, e-mail, SMS & DM channels.

• Supporting and coaching the team through our data migration transformation moving from on-premises data warehouse to GCP data model and architecture.

• Using your technical and analytical skills to find opportunities, engage customers with relevant and timely messages and nudges through our core channels

• Contribute to and develop a Platform wide analytical community to establish and integrate guidelines.

• Establishing strong relationships with a broad range of business and technical partners from across the organisation.

About you

• Demonstrable experience in a leadership role in the data & analytics domain with experience delivering transformation and change.

• Demonstrable understanding and experience using Martech automation tooling such as e.g. Teradata CIM, Adobe Campaign, PEGA CDH.

• A strong background in SQL with the ability to write, optimise, and troubleshoot complex queries and experience in Google Cloud Platform (GCP) & Big Query.

• Experience with A/B testing or experimental design.

• Experience at applying the right advanced analytics techniques to solve business problem.

• An ability to translate complex analytical outputs into clear and compelling stories that strategically influence.

• Strong communication skills and the ability to collaborate effectively with a wide range of collaborators, both technical and non-technical.

• An understanding of JIRA and Confluence is a nice to have but not crucial.

• Strong business sense with a good understanding of all aspects of financial services.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.  We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

Want to do amazing work, that's interesting and makes a difference to millions of people? 

Join our journey

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.