GenAI Artist

Job Description
About Craft Worldwide

At Craft Worldwide, we specialize in creating modern production solutions for our clients that deliver efficient, effective, and consistent content. We are strategic partners in agility and scale, powered by best-in-class technology and a dynamic global network of over 900 producers, designers, photographers, linguists, technologists, and more, operating in 25+ markets and over 120 countries. We are dedicated to serving as partners in transformation for our clients, and our proprietary processes and tools offer complete transparency and agility in a constantly changing world. Our work has earned awards and recognition at Cannes, the Effies, CLIOs, and more. As part of the Interpublic Group of Companies (IPG), we deliver production solutions in partnership with IPG's leading creative agencies, including McCann, FCB, and MullenLowe, as well as many other specialist marketing agencies in the Interpublic Group Ecosystem.

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands bring creativity to life.

The Role
We are a Generative AI powered creative team operating within a global production network, we are focused on building a new creative pipeline, blending artistry, narrative, and cutting-edge AI with structured, controlled workflows.

Our methodology balances creative exploration with strict controllability, enabling production-ready, high-quality GenAI outputs for brands. We prioritize ethical dataset use, transparent pipelines, and human-directed craftsmanship, leveraging AI as a tool, not a replacement.

We are now building out our core team to help us scale our pipeline and creative capabilities.

We are looking for a hands-on GenAI Artist to drive the creation of beautiful, controlled and commercially viable still images across client work, internal R&D, and sometimes assisting in pitch work. This role sits at the heart of our image creation pipeline — helping define the visual language of AI-assisted production.

What You Will Do

• Operate hands-on GenAI image workflows using models such as Google's Imagen models, BFL's Flux suite of models, Firefly, and internally trained and finetuned models.
• Write advanced structured prompts, drawing from our prompt libraries and style guides to achieve consistent, controlled results.
• Assess and perform visual QA on outputs, curating selects and working with Creative Directors to refine aesthetic direction.
• Contribute to prompt libraries and internal knowledge sharing on effective prompting, style control, and model-specific nuances.
• Understand and adapt to brand guidelines, narrative intent, and cinematic language in image generation.
• Partner with Producers to deliver assets on time and on spec across a fast-moving pipeline.

Who You Will Be
To be successful in this role, you will have demonstrable previous relevant experiences and skills with the following:

• Experience with GenAI image models and a strong visual/photographic eye.
• Expert user of Comfy UI and other cloud-based GenAi platforms.
• Has years of experience with 3D software and ability to control and output images.
• Hands on knowledge of building and tuning workflows to achieve the desired outcome.
• Understanding of training techniques and bias that lay within the foundational models and ways to either harness or bypass biases to achieve the desired image.
• Familiarity with cinematic lighting, composition, lens language, and production-ready image aesthetics.
• Experience in photography, creative retouching, art direction is a must.
• Experience in post-production workflows, VFX, or design is a must.
• Collaborative mindset and attention to detail.

Our People
Find, develop, align, coach, and inspire talent: our talent is our biggest asset. We must cultivate an environment of generosity, learning, possibilities, bravery, and smarts that's equal parts inspirational and efficient/actionable. Create and cultivate a pipeline of talents working with your HR team, which helps not only for hiring but also for retention and reputation.
Our Product
Ensure high-quality production delivery for our clients daily and participate in product development with regional and global leads.
Our Process
Ensure alignment with the global process vision, standards, business requirements and policies.
Our Place
Drive partnership/collaboration of working within the office and across the brands (strategy, business, creative, production). Calibrate the right teams to ensure strategic excellence and delivery. Partner closely with regional and global leadership to push the work and the teams to ensure a collaborative, creative culture where ideas flourish and talent is nurtured.
Our Promotion
Be the industry voice/face of production. Get involved in the local industry, and work with your regional lead to identify key speaking engagements to raise the profile of Craft Worldwide in general. As mentioned above, under 'people,' work a pipeline of talent, creating a natural 'buzz' about production amongst the local production community.
Craft Worldwide is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its forms. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.