Marketing Coordinator

7 days ago

Calgary, Alberta, Canada YYC Home Care Services Full time $60,000 - $90,000 per year

Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the development and execution of marketing strategies that drive brand awareness, engagement, and lead generation. The ideal candidate will have a strong understanding of digital marketing, content creation, and multichannel marketing strategies. You will work closely with cross-functional teams to ensure alignment and effective communication of marketing initiatives.

Duties

  • Assist in the planning and execution of marketing campaigns across various channels including email, social media, and print advertising.
  • Conduct market research to identify trends, competitive analysis, and customer insights to inform marketing strategies.
  • Develop engaging content for websites, blogs, social media platforms, and email marketing campaigns.
  • Manage social media accounts and create content calendars to enhance brand visibility and engagement.
  • Utilize SEO best practices to optimize website content and improve search engine rankings.
  • Analyze campaign performance using tools such as Google Analytics to measure effectiveness and ROI.
  • Collaborate with sales teams to support advertising sales efforts and align marketing initiatives with sales goals.
  • Support e-commerce strategies by managing product listings and promotions on online platforms.
  • Assist in budgeting for marketing projects and track expenditures against budgeted amounts.
  • Utilize Adobe Creative Suite for designing visual content that aligns with brand guidelines.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Proven experience in digital marketing, including SEO, email marketing, social media marketing, and performance marketing.
  • Familiarity with multichannel marketing strategies and B2B marketing practices.
  • Proficient in using WordPress for website management; knowledge of HTML is a plus.
  • Experience with marketing automation tools is desirable.
  • Strong analytical skills with the ability to interpret data from Google Analytics and other reporting tools.
  • Excellent copywriting skills with attention to detail in content creation.
  • Knowledge of Facebook Advertising and Google AdWords is beneficial.
  • Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
  • A proactive attitude towards learning new skills in a fast-paced environment. Join us as we strive to enhance our brand presence through innovative marketing strategies

Job Type: Casual

Application question(s):

  • Do you have class five drivers license

Work Location: In person

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