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Social Media Manager

2 days ago

Barrie, Ontario, Canada Napoleon Full time

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers' home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a world-wide scale.

The warmth and experience that Napoleon product brings to the homes of our customers transcends borders, language, and cultures to elevate everyday experiences, so you love being home. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

This posting is for an existing permanent vacancy and is actively being recruited for.

Title:
Social Media Manager

Reports To:
Director of Brand Marketing

Job Purpose:
Reporting to the Director of Brand Marketing, the position holds a key role in the way that Napoleon as a company presents itself online to the consumer. The role will execute the social media strategy across platforms and manage a small in-house team of social media specialists and manage influencer and ambassador programs. The ideal candidate is both a hands-on content creator and a team leader who can balance brand consistency with creative innovation.

Key Responsibilities:

  • Content Strategy & Creation: Develop and execute social media strategies developed in partnership with Brand Management and ensuring alignment with brand activities, product launches, and seasonal campaigns.
  • Team Leadership: Manage and mentor a small social media team, providing direction, feedback, and professional development, oversee project workflows, priorities, and approvals to ensure high-quality, on-brand execution.
  • Cross-Functional Collaboration: Collaborate with Brand Managers, Product Marketing, PR, and Customer Experience to ensure consistent messaging and campaign alignment across all touchpoints. Partner with Paid Media teams to support performance marketing goals through organic social extensions.
  • Influencer & Ambassador Management: Identify, recruit, and manage influencer partnerships across grills, hearth, and HVAC categories Negotiate contracts, manage deliverables, and ensure brand guidelines are met.
  • Analytics & Reporting: Set and track KPIs such as reach, engagement and conversion. Prepare monthly performance reports with insights and actionable recommendations.
  • Community Management: Monitor and engage with followers across platforms, escalating issues as needed to the Customer Experience department. Develop a proactive community engagement plan to foster brand loyalty and advocacy.

Education & Experience:

  • Bachelor's degree in marketing or equivalent
  • 4 to 6 years in a Social Media Manager position. 5+ years of experience managing and growing social media accounts such as Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube etc. 1-2 years managing or mentoring a team.
  • Google and/or Facebook ads certification
  • Microsoft Office (Word, Excel, PowerPoint, Outlook). Experience with Canva, Adobe Photoshop, Adobe Suite, or other programs. Experience with Hootsuite or similar social media management platforms.
  • Experience with vendor management
  • Excellent communication and copywriting skills
  • Ability to deliver creative content (text, image, and video)
  • Knowledge of digital marketing and media sales processes, including search, video, and content marketing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
  • Experience or understanding of Influencer Marketing, Paid Advertising (Meta and Google), Google Analytics, and SEO
  • Experience with Canva, Adobe Suite, Adobe Photoshop, Hootsuite

At Napoleon, we believe in creating an environment where our Associates can thrive personally and professionally. Here's what you can look forward to when you join our team:

Benefits, Health, Well-being & Support

  • Comprehensive health, dental, vision, and life insurance coverage – 100% of premiums paid by the Company
  • Long Term Disability Protection
  • Well-being support programs and virtual medical visits
  • Employee & Family Assistance Program for mental health and well-being (EAP)

Career Growth & Development

  • Training Allowance and continuous learning opportunities and programs
  • Leadership development and mentorship programs
  • Clear pathways for advancement

Culture & Community

  • Appreciation events, raffles, and team building activities
  • Napoleon Cares – A fund sponsored by Associates to help Associates in times of need

Financial Security

  • Competitive total compensation package, inclusive of bonus opportunity
  • Retirement savings plan with matching Company contributions (RRSP/DPSP)
  • Exclusive Associate discounts on our award-winning products

Artificial Intelligence Disclosure:
As part of our commitment to transparency and fairness in hiring, we disclose that automated tools, including artificial intelligence (AI), may be used to support parts of the recruitment process. This may include functions such as resume parsing, candidate ranking, or initial screening. These tools do not make final hiring decisions but may assist Talent Acquisition in evaluating applications. AI tools used may include systems based on algorithms, statistical models, or machine learning.

The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain Associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request.

We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted.