Content Marketing Manager

Job Description

Job Type:
Full-time
 | Location: Vancouver | Department: Marketing | Reporting to: Senior Marketing Manager | Work Location Type: #hybrid

IREN is a leading next-generation data center business powering the future with 100% renewable energy. We build, own and operate our data centers and take pride in being at the forefront of sustainable solutions for the ever-evolving applications of high-performance compute. We believe that human progress is invaluable, but it should be done in the right way – responsibly, sustainably and having a positive impact on the communities we operate in.

As the
Content Marketing Manager
, you'll lead the strategy, creation, and distribution of compelling content that elevates IREN's brand, engages technical and commercial audiences, and supports every stage of the customer journey - from awareness to conversion to advocacy.

You'll play a critical role in translating complex infrastructure and AI topics into impactful narratives that resonate with enterprise buyers, developers, investors, and the broader technology ecosystem. This role blends creativity and strategic thinking with strong executional ability and is ideal for someone who thrives in a fast-paced, high-growth environment.

We have grown substantially since 2019, from our inception in Australia to now having several facilities across North America and being listed on NASDAQ… and we are just getting started By joining us, you will be contributing to the future of sustainable high-performance compute and the local communities we strive to have a positive impact on.   

Job Requirements

• At least 10 years of experience in content marketing, brand marketing, or editorial roles - preferably in B2B tech, AI, cloud, or infrastructure sectors
• Strong writing, editing, and storytelling skills with a portfolio that demonstrates range and depth across formats and audiences
• Ability to take complex technical topics and turn them into accessible, engaging narratives
• Experience working cross-functionally with subject matter experts, sales, product, and executive stakeholders
• Strong project management skills and comfort managing external partners (agencies, writers, designers)
• Data-driven approach with experience using content performance metrics to inform strategy
• Deep interest in the AI/cloud space and a desire to help shape how this next-generation infrastructure is understood in the market

Job Responsibilities
Content strategy & ownership:

• Define and own IREN's content strategy across web, campaigns, social, and executive communications
• Align content programs with brand positioning, commercial goals, and customer lifecycle stages
• Build and maintain a strategic editorial calendar tied to key launches, GTM priorities, events, and moments in the AI/cloud industry

Messaging & thought leadership:

• Translate technical and commercial narratives into clear, differentiated content for target personas including CTOs, AI Engineers, Product Managers, Developers, and Infrastructure Leads
• Partner with internal SMEs and executives to develop content for thought leadership, keynote presentations, whitepapers, and industry commentary
• Support analyst relations and PR teams with content that positions IREN as a credible, category-defining voice in infrastructure

Content production & distribution:

• Lead the creation of high-quality content across formats - blogs, case studies, video scripts, landing pages, social posts, event materials, and internal communications
• Manage content workflows from concept to execution, including agency partners and freelance contributors as needed
• Collaborate closely with product marketing, AI Tech Evangelist, commercial, design, and digital teams to ensure consistency and maximize reach

Customer & event content:

• Develop compelling customer stories, including case studies, testimonials, and event narratives that showcase IREN's real-world impact
• Support brand and commercial efforts at industry events by creating tailored content for speaking engagements, booths, and follow-up campaigns

Performance & optimization:

• Use analytics tools to measure content performance, audience engagement, and conversion
• Test and refine messaging and formats based on real-time feedback and campaign results
• Ensure every piece of content maps back to a business objective - whether brand awareness, lead generation, or sales enablement

Job Benefits

Compensation & Rewards

• Competitive salary starting at $105, ,000/annum and finalized based on experience
• Short- and long-term incentive programs designed to reward both results and long term company success

Wellbeing & Benefits

• Comprehensive extended health and dental coverage to keep you and your family supported
• Three weeks of paid vacation to recharge, travel, or simply enjoy more life outside of work

Work Environment (Vancouver)

• A modern hybrid model — collaborate in our Vancouver office Tuesday–Thursday, with flexibility the rest of the week
• Casual, comfortable attire so you can bring your best self to work without the suit-and-tie
• Access to an onsite, fully equipped gym to make wellness part of your workday

We value diverse perspectives and believe that skills can be developed. If you're passionate about this role, we want to hear from you — whether you meet every criteria or not. Your unique experiences might be exactly what we need

IREN is an equal opportunity employer that is committed to creating an inclusive workplace. We are committed to evaluating qualified applicants and do not discriminate against protected characteristics under applicable legislation. This job will remain posted until filled. While we appreciate all applications we receive, we are only able to contact candidates under consideration.

By applying for this position and submitting your resume and application materials, you consent to the processing of your personal information in accordance with our Job Applicant Privacy Statement available on our website