Sales Manager

Help lead the growth of one of Canada's most celebrated craft cideries

Sea Cider is seeking a dynamic
Sales Manager

to drive revenue growth and lead our talented sales and marketing team. If you're an inspiring leader with a proven record of achieving results — and love the idea of working for a farm-based, award-winning cidery — we'd love to hear from you

Quick Stats

• Compensation:

Up to $70,000 annual salary + monthly performance bonus
- Vacation:

3 weeks paid
- Schedule:

Monday to Friday, 9am–5pm (on-site)
- Reports to:

General Manager as a member of the Senior Management Team
- Team Reports:

4 full-time sales professionals + 1 marketing specialist
- Focus Areas:

Wholesales, event sales, direct-to-consumer sales, and marketing
- Mission:

Drive revenue growth, profitability, and team success

The Role

The Sales Manager leads all aspects of sales and marketing at Sea Cider — from strategy and execution to team leadership and customer engagement. As a key member of our Senior Management Team, you'll shape growth initiatives across all sales channels and inspire your team to exceed multi-million-dollar sales targets.

Key responsibilities include:

• Managing all sales channels: wholesales, on-site events, and direct-to-consumer
• Coaching and supporting a motivated team of five
• Collaborating with leadership on business development and building brand equity
• Tracking and analyzing performance against sales targets
• Driving continuous improvement in revenue and profitability

You will receive comprehensive onboarding covering company policies, our sales protocols, departmental management, and cider (of course).

Other benefits include:

• Casual dress
• Company events
• Dental care
• Discounted or free food and beverages
• Education allowance**
• Extended health care
• Free on-site parking
• Life insurance
• Mileage reimbursement for work related travel
• Technology allowances (cell phone, computer)
• Paid time off for sickness, bereavement or extreme weather events
• RRSP matching**
• Store discount

**After one year in this position

About Us

Sea Cider is a certified organic orchard and ciderhouse near Victoria, BC. We craft exceptional ciders from heirloom apples and create unforgettable experiences for our customers. We value teamwork, sustainability, and a positive, inclusive workplace culture.

About You

You are an experienced sales professional and people leader who thrives on building relationships, motivating teams, and achieving results. You combine business acumen with a collaborative spirit and genuine passion for craft beverages and memorable experiences. Your qualifications include:

• Education:
• Required: Serving It Right certification
• Required: Post secondary degree or diploma in management or related field
• Experience:
• Required: Experience in beverage wholesales or event sales
• Required: At least three years of experience leading teams, managing budgets, and achieving revenue targets
• Required: Proven success in business development
• Skills:
• An aptitude for diplomacy and resolving customer complaints successfully
• A gift for creating a positive team culture and inspiring team success
• Budget management and implementing strategies to grow revenue
• Highly proficient using industry software and eager to adopt new technology tools to improve sales performance
• Personal Qualities:
• A collaborative mindset
• Eager to receive feedback and drive the team's continuous improvement
• Enthusiasm for learning about cider and working for a community-minded, farm-based business
• Physical & Practical Considerations:
• Able to lift up to 25 kg and work on your feet, indoors & outdoors, for hours at a time
• Able to work occasional evenings and weekends, following our lieu day policy

How to Apply

Send your resume and a cover letter telling us why you're the perfect fit. We thank all applicants, but only those shortlisted will be contacted.