Senior Communications and Marketing Specialist, Copywriter

Position Title:

Senior Communications and Marketing Specialist, Copywriter (English Services) (Telework/Hybrid)

Status of Employment:

Permanent

Position Language Requirement:

English

Language Skills:

English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

:59 PM

This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Function:

Initiates, creates, plans, produces and implements communications projects and/or marketing strategies in support of all CBC/Radio-Canada departments and its audiences. Work must conform to, and respect CBC/Radio-Canada program and journalistic policies, standards and practices, as well as the ethics related to advertising standards. There is an expectation of initiative and creativity, as well as the requirement to demonstrate good judgment. There is a regular requirement to coordinate the work of others.

Key Tasks:

• Conceives, develops and executes marketing and/or communications strategies.
• Evaluates strategies and extensions across all media platforms in order to reach, reflect, engage with and grow audiences for CBC-Radio-Canada in consultation with internal and external teams.
• Upon approval, implements these strategies and projects.
• Develops promotional concepts and approaches, including conceiving, planning and producing a wide variety of marketing and/or public relations campaign materials.
• Implements in accordance with delegated authority or any necessary approval.
• Collaborates with department teams with whom they engage.
• Represents the Corporation as delegated.
• Participates in the preparation of programming and/or department objectives.
• Deliver on departmental objectives.
• Conceive, plan and implement public relations and outreach initiatives including media interviews and other promotional or public relations activities for actors, on-air personnel, producers and senior management in accordance with CBC-Radio-Canada departmental objectives.
• Gather, write, create content promotions; package and produce and deliver content promotions and marketing strategies.
• Engage with audiences and reflect the diversity of Canadian communities.
• Gather content appropriate to assignment, choose locations, props and wardrobe, coordinate unit and gallery shoots, direct production sessions, select media and distributes to clients media outlets, creative services and stakeholders.
• Organize, promote and provide communications support for community outreach and stakeholder relations initiatives.
• Write multi-use biographies for actors, writers, producers, directors, journalists and other key production team members, interviewing each as necessary.
• Initiate, write, and place media advertisements and public relations materials.
• Manage budget on selected projects; manages contracts with external clients.
• Conceive and develop proposals and create content for complementary material for program information and promotion.
• Design, structure and organize and publish content.
• Develops content including gathering, creating, manipulating and presenting as required.
• Organize talent, producers and other participants in all promotional activity including chats, contests and interviews.
• Provide communications staff with training and support.
• Creates and develops community events and audience outreach initiatives and media relations strategies.
• Conceptualizes and develops public relations concepts and approaches, including developing and pitching story ideas to appropriate media, developing and producing supporting marketing materials, organizing publicity activities, directing photo-shoots, and handling a wide variety of marketing inquiries and requests.
• Ensures appropriate distribution of communication materials including marketing and creative assets, press releases, kits and event signage.
• Seeks, leads and provides organizational, marketing and creative support with external partners at community events, including those sponsored by the CBC and those events in which the CBC takes part.
• Effectively manages partnerships/sponsorships with industry stakeholders and CBC-Radio Canada programs and departments.

As required, performs the following tasks:

• May lead the work of others.
• Analyze and evaluate audience relations data and provide advice in responding to sensitive audience requests or correspondence.
• Analyze research data and paid media buying plans to inform strategic marketing concepts.
• Prepare strategic creative and media briefs for internal and external media partners; prepare creative concepts.

Education Required:

Job requires University or college degree and/or equivalent certificate.

Experience Required:

Job requires a minimum of five years of directly related experience.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the

Diversity and Inclusion section

of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our

corporate website

. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on

conflicts of interest

. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time