Freelance Social Media Specialist

About Prep'n Sell

Prep'n Sell is a trusted Canadian home improvement brand helping homeowners and real estate professionals get properties ready for sale — faster, easier, and with one call. Each franchise location works with a local social media coordinator, with support of the corporate team, to keeptheir online presence active, engaging, and locally focused.

The Brief:

We're looking for a freelancer to help grow a locally-owned home improvement business thatspecializes in preparing homes for sale.

We're open to professionals as well as students or early-career marketers seeking practical experience and flexible scheduling. This is an excellent opportunity for a marketing student or recent graduate looking to gain hands-on experience in real-world digital marketing — while supporting a well-known, growing Canadian franchise network.

You'll support the franchise owner by creating and scheduling social media posts, building engagement with local community audiences and specific referral partner market segments, and improving brand recognition with local homeowners and professionals in the territory.

Our ideal freelancer will be reliable, organized, results-oriented, and community-minded.

Responsibilities will vary as we work through a newly developed Local Marketing Playbook.

Each week, you'll get an assignment, challenge or set of tasks, such as:

• Create and schedule social media posts, and write short, polished captions with correct hashtags, maintaining brand tone across all communications
• Engage with followers and respond to comments or messages
• Support & spread awareness of local community & neighbourhood boosting events via social media
• Share updates on Google Business Profile, LinkedIn, Meta Business Pages
• Collect and organize project photos and client testimonials from current projects
• Track and report on leads and lead sources, and engagement results
• Maintain light social media outreach and follow-up, send friendly follow-up (primarily DMs) to potential referral partners
• Update and maintain contact lists with contact details captured on social media platforms

Report To:

• Franchise Owner: Communicate with and report to the Franchise Owner
• Head Office Team: Training, templates, and brand oversight

Core Skills and Experience (must haves):

• Software: SocialPilot (preferred), Hootsuite, Buffer or similar - social scheduling, tagging basic analytics
• Platforms: Meta Business Suite (Instagram, Facebook), Google Business Profile (GMB), LinkedIn
• Post Creation: Canva or Adobe Creative Cloud – basic image formatting, simple before/after layouts, clean captions, correct tagging/hashtags
• Google Workspace: familiar with and able maintain organized structure on Shared Drives
• Outreach: Professional & Polite, Informative, not salesy 'voice', provide short intros to local contacts via Post commenting/sharing, DMs, email - administrative or customer service experience is a positive
• Early-stage business support or community engagement work is a definite plus

You'll Be Great at this if you:

• Want to gain real-world marketing experience with a national home-improvement brand, learn how franchise marketing works from the inside, and be part of a small business success story,
• Work well independently, are detail-oriented, with good time management skills - and have approximately 7 free hours in your weekly schedule over 3 to 5 days, during business hours
• Have access to a computer/laptop, stable internet connection, and mobile phone for login verification.

Hours + Compensation

• ~7 hours per week during business hours, spread over 3 – 5 days
• Remote work, flexible schedule - perfect for students balancing coursework or other part-time work, and wanting to build a professional portfolio while working with experienced marketing professionals and business owners
• Invoice for hours worked at $20/hour, depending on experience

How to Apply

• Please submit your resume and a short note telling us about your experience or interest in

digital marketing.

• If you have samples of past social media work (school projects, personal pages, or content samples), feel free to include them.

Job Type: Casual

Pay: $19.00-$21.00 per hour

Expected hours: 1 – 7 per week

Work Location: Remote