Social Media and Marketing Manager

1 week ago

Stouffville ON LA Z, Canada BETZ POOLS LTD. Full time $60,000 - $70,000 per year

About Betz Pools

Since 1945, Betz Pools has been Canada's trusted leader in building and servicing premium pools and spas. With a reputation for excellence, innovation, and customer care, we are committed to delivering a best-in-class experience at every touchpoint. We're growing, and we're looking for talented people to grow with us.

Key Responsibilities

Social Media & Reputation

  • Own and manage TikTok, Instagram, and Facebook accounts, ensuring consistent and engaging content aligned with Betz's premium brand.
  • Develop and execute content calendars, seasonal promotions, and storytelling campaigns.
  • Monitor and respond to Google Reviews with professionalism and timeliness, ensuring a positive brand perception.

Marketing & Campaigns

  • Develop integrated marketing campaigns (digital + offline) to promote seasonal services, new offerings, and premium brand positioning.
  • Work with leadership to design promotional materials, advertisements, and event campaigns.
  • Collaborate cross-functionally (Service, Sales, Construction) to ensure marketing efforts support revenue growth targets.

Customer Communications

  • Create and manage customer email campaigns that highlight services, promotions, and seasonal programs.
  • Ensure messaging is brand-consistent and customer-centric.

Website & Digital

  • Implement website changes and updates, keeping service offerings, promotions, and key pages fresh.
  • Ensure website and campaigns are optimized for lead generation.
  • Stay current with digital marketing and pool industry trends to propose innovative ideas.

Analytics & Reporting

  • Track KPIs such as engagement, reach, conversions, campaign ROI, and review ratings.
  • Provide regular reporting to leadership with actionable recommendations.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field (preferred).
  • 3–5 years of experience in social media, digital marketing, or brand management.
  • Strong writing, editing, and creative design sense.
  • Experience with digital marketing tools (email platforms, website CMS, analytics dashboards).
  • Demonstrated ability to balance creativity with measurable results.
  • Excellent collaboration and communication skills.

What We Offer

  • Competitive salary: $60,000–$70,000 per year.
  • Comprehensive benefits package.
  • The opportunity to shape the digital and marketing strategy of a premium, established brand.
  • A collaborative team environment, grounded in our CLEAR values:
    • Communication – open, honest, and respectful exchanges.
  • Learning – continuous growth and development.
  • Engaged – being present, committed, and proactive.
  • Accountability – ownership of actions and results.
  • Respect – treating colleagues, customers, and partners with professionalism and care.
Skills

Required

  • Organizational Skills
  • Attention to Detail
  • Problem Solving
  • Communication
Behaviors

Required

  • Dedicated: Devoted to a task or purpose with loyalty or integrity
  • Thought Provoking: Capable of making others think deeply on a subject
  • Team Player: Works well as a member of a group
  • Innovative: Consistently introduces new ideas and demonstrates original thinking
Motivations

Required

  • Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
  • Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
  • Self-Starter: Inspired to perform without outside help

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