Senior Media Buyer

2 weeks ago


Remote, Canada LendingArch Full time US$90,000 - US$250,000 per year

Media Buyer – Legal Mass Tort Campaigns (USA & UK)

Location: Remote / Canada / USA / UK

Company: Consumer Genius Inc.

Type: Full-Time

About Us:

Consumer Genius Inc. is one of North America's fastest-growing digital lead generation companies. We connect consumers with top-rated firms across multiple verticals, including financial services, insurance, automotive, legal, and more. Our company operates a robust network of digital brands and campaigns across Canada, the USA, and the UK.

We are now expanding our Legal Division and are seeking experienced Media Buyers who are well-versed in Mass Tort and Legal Lead Generation to help scale campaigns across major digital platforms.

Position Overview:

As a Media Buyer – Legal Mass Tort, you will be responsible for planning, launching, optimizing, and scaling paid media campaigns focused on acquiring high-quality mass tort leads in the USA and UK markets. You'll work closely with our legal partnerships and compliance teams to ensure every campaign meets industry and regulatory standards while achieving aggressive ROI and CPL targets.

Key Responsibilities:

  • Develop, manage, and optimize mass tort lead generation campaigns across multiple platforms (Meta, Google, Native, TikTok, Display, Programmatic, etc.)
  • Research and identify high-performing tort opportunities and legal claim types (e.g., medical devices, pharmaceuticals, product liability, etc.)
  • Collaborate with the compliance, legal, and operations teams to ensure all ad creatives and landing pages meet legal and TCPA standards.
  • Track, analyze, and report on campaign performance metrics — including CPL, CPA, conversion rates, and ROI.
  • Continuously A/B test creatives, headlines, audiences, and landing pages to maximize performance.
  • Manage and optimize advertising budgets to drive efficient scaling while maintaining compliance.
  • Stay ahead of trends, ad policies, and evolving mass tort regulations in both the USA and UK.
  • Build and maintain strong relationships with ad networks, traffic sources, and tech partners.

Qualifications & Experience:

  • 2+ years of hands-on media buying experience in the Legal Mass Tort or Lead Generation space (USA and/or UK).
  • Proven success managing high-budget performance campaigns with measurable ROI.
  • Strong understanding of compliance requirements, including TCPA, GDPR, and legal advertising guidelines.
  • Proficiency in major ad platforms (Meta Ads, Google Ads, TikTok Ads, Native, Display DSPs, etc.)
  • Deep understanding of landing page optimization, tracking, and attribution models (e.g., Voluum, Hyros, Everflow).
  • Strong analytical mindset and data-driven approach to decision-making.
  • Ability to work independently and collaboratively in a fast-paced, performance-driven environment.

What We Offer:

  • Competitive compensation package (base + performance bonuses or commissions).
  • Opportunity to work with one of North America's fastest-growing digital performance firms.
  • Autonomy to manage and scale your own campaigns with full operational support.
  • Access to proprietary data, lead tracking systems, and premium advertising tools.
  • Growth potential within a dynamic and expanding legal division.

If you're an experienced Media Buyer who thrives on performance marketing and knows the ins and outs of legal mass tort advertising, we'd love to hear from you.

Apply today and help us connect thousands of qualified claimants with the justice they deserve.

Job Types: Full-time, Permanent

Pay: $90,000.00-$250,000.00 per year

Work Location: Remote



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