Content Creator, Performance Creative

American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7'1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business – respect, passion, support, and empowerment.
We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning.
The Role:  
American Tall is looking for a Content Creator, Performance Creative to help us produce high-impact content that fuels both paid performance, and organic reach across platforms like Meta (Instagram/Facebook) and TikTok.
This role sits within the Creative Team and reports to the Creative Director, but works closely with Marketing and the Social team to bring brand and campaign moments to life. You will shoot, edit, and optimize short-form video and static content, contributing ideas, writing hooks or scripts when needed, and delivering content that performs.
The ideal candidate understands what makes a video scroll-stopping and knows how to balance brand aesthetic with conversion-driven thinking. They are excited by fast-paced production, can translate creative briefs into social-native assets while contributing to the creative testing process. Job Duties & Responsibilities

• Collaborate with the Creative Director and Social team to produce content that supports campaign launches, product drops, and evergreen brand storytelling.
• Create short-form video assets for paid ads and organic channels (especially IG/FB and TikTok).
• Shoot and edit high-performing content using UGC-style formats, text overlays, voiceovers, and motion graphics.
• Write basic hooks, ad captions, or UGC-style scripts when needed (with support from the marketing and copy team).
• Participate in brainstorms and pitch ideas rooted in platform trends and content performance.
• Adapt and optimize content for different platforms and placements (e.g., Reels vs. TikTok vs. Stories).
• Receive creative feedback and revise content quickly to support in-season campaign or ad testing needs.
• Review performance data (e.g. CTR, thumbstop rate, ROAS) shared by the marketing team to help refine future content.
• Occasionally appear on camera (if comfortable) or film others, for UGC-style creative.
• Help develop simple storyboards or visual mock-ups to align on ideas before production.

Experience, Education & Designations

• 2–4 years of experience creating content for a consumer brand, agency, or as a UGC creator with a portfolio of video work.
• Demonstrated ability to create social-native video that performs (especially for DTC, lifestyle, fashion, or beauty brands).

Knowledge, Skills & Attributes

• Fluent in social-first video editing using tools like CapCut, Adobe Premiere, After Effects, or similar.
• Comfortable filming and editing UGC, lo-fi motion, or TikTok-style ads (not just polished studio work).
• A strong sense of what makes content perform (visual pacing, emotional payoff, strong hooks, and native formatting).
• Solid understanding of trends, platform behaviors, and short-form video best practices.
• Comfortable collaborating with Social, Creative, and Marketing stakeholders to support broader campaign goals.
• Open to feedback, able to work fast, and excited to test and iterate on creative ideas.
• Bonus: Familiarity with the unique needs and style preferences of tall men and women.

Why Join Us?   At American Tall, we take care of our employees and strive to create an environment where you can flourish. When you join our team, you'll enjoy a comprehensive range of benefits designed to support your personal and professional development.   Healthy Lunch Program (onsite only): Enjoy delicious and nutritious meals curated by our personal chef, promoting a healthy lifestyle. Meals are $2 a day and all proceeds go to charity. Vegan and gluten free options are available. Annual Performance Bonus: Your hard work and dedication are rewarded with an annual bonus, reflecting your contributions to our success. RRSP Matching: Plan for your future with our RRSP matching program, helping you build your retirement savings. Health Benefits: We offer comprehensive health benefits for both single employees and families, ensuring you and your loved ones are well taken care of. Tuition Reimbursement Program: We support professional development. We will reimburse up to $1000 a year for courses taken outside of work to further develop your skills. Generous Vacation Package: We value work-life balance and offer a generous vacation package, complete with additional gifted days off to give you the time off you deserve. Professional Headshots: Start your journey with us on the right foot All new hires on site are invited to receive a professional photoshoot to capture their best side. Community Engagement: We are committed to giving back. Our lunch program supports philanthropic initiatives that benefit the community. Office Celebrations & Social Events: Experience the joy of working in a vibrant environment with regular office celebrations and in-person socials to connect with your colleagues. Flexible Work Hours: We understand the importance of flexibility and offer work hours that can accommodate your personal schedule when needed. Referral Program: Help us grow our team Receive rewards through our referral program when you bring in great talent. Employee Discounts: Enjoy a 50% discount on our entire online collection.

Accommodations and Accessibility: American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at [email protected]
Inclusion: At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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