Marketing Coordinator

Job Description

What is the opportunity?

We're looking for a passionate and collaborative Marketing Coordinator to join the Everyday Banking – Client Management, Mobile & Payments marketing team. You'll play a key role in planning and executing campaigns that engage, nurture, and grow client relationships across multiple segments.

From targeted and social initiatives to operational and regulatory campaigns, you'll help bring ideas to life across owned and paid channels – all with the goal to deepening client engagement and delivering exceptional and delightful experiences.

Working closely with the Senior Marketing Manager, you will be responsible for helping to develop and execute best-in-class marketing campaigns, and for supporting ongoing campaign performance reporting and optimization recommendations. Your collaborative attitude, strong organizational skills, and contribution to the broader team's success will be critical attributes for success.

What will you do?

• Support end-to-end campaign execution – from planning to deployment – across targeted, social, and regulatory campaigns spanning owned and paid channels.
• Collaborate with cross-functional partners, line of business partners and external partners to deliver campaigns that drive client engagement, deepen relationships, and strengthen relevance.
• Assist in developing briefs and tactical plans, contributing insights and ideas that turn business objectives into meaningful & delightful client experiences.
• Leverage client insights and data analytics to identify new engagement opportunities and optimize customer journeys across key segments.
• Monitor and report campaign performance, translating results into clear, actionable recommendations to maximize marketing impact
• Support operational marketing programs (as required) to ensure seamless execution, and regulatory compliance
• Foster strong relationships across marketing, business, legal & compliance and cross-functional teams to deliver integrated, client-centric campaigns on time and on budget.

Must have:

• 2-4 years' experience in marketing, CRM, or campaign management

• Experience supporting planning, execution and reporting of marketing campaigns

• Strong project management and organizational skills with a proven ability to handle multiple priorities under tight timelines

• Comfort with marketing data and performance metrics, turning numbers into insights and next best actions
• Demonstrated ability to collaborate effectively in a matrix organization, supporting teams to deliver successful results.
• Excellent written and verbal communication skills for collaborating with team members and external partners.
• Ability to adapt to changing market trends and business needs.

Nice-to-have:

• University degree in marketing or other related field.
• Financial Services experience.
• A collaborative and growth-minded attitude – someone who brings energy, empathy, and curiosity to every project.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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