Paid Media Manager

1 week ago

Burlington ON LN G, Canada Interactive MP Inc. Full time $62,000 - $80,000 per year

IMP Digital is an established digital agency (20+ years in business) specializing in web design, PPC campaigns, SEO, and social media management. You need someone who can handle the complexity of managing 30+ client accounts while maintaining the high-quality, personalized service your clients have come to expect.

Core Responsibilities:

  • Manage and optimize 30+ active PPC accounts across multiple platforms (Google Ads, Meta, Microsoft Ads, LinkedIn, etc.)
  • Develop and execute comprehensive paid media strategies for diverse clients
  • Conduct ongoing campaign optimization to maximize ROI and meet/exceed KPIs
  • Perform keyword research, audience targeting, and competitive analysis
  • Create and test ad copy, landing page strategies, and creative assets
  • Leverage AI tools (ChatGPT, Performance Max, automated bidding) to accelerate results
  • Provide detailed performance reports and strategic recommendations to clients
  • Manage budgets ranging from small local businesses to larger enterprise accounts
  • Collaborate with the design, SEO, and content teams for integrated campaigns
  • Stay current with platform updates, industry trends, and emerging AI capabilities
  • Write engaging ad copy that converts

Must-Have Qualifications:

  • 5+ years of hands-on PPC management experience with proven results
  • Expert-level proficiency in Google Ads and Meta Ads Manager
  • Experience managing minimum 20+ accounts simultaneously
  • Demonstrated success with budget management ($500K+ annual ad spend)
  • Strong analytics skills (Google Analytics 4, Looker Studio, platform analytics)
  • Proven track record of improving ROAS and reducing CPA
  • AI proficiency: Experience using AI tools for campaign optimization, ad copy creation, and data analysis
  • Google Ads and Meta Blueprint certifications (or willingness to obtain immediately)
  • Experience with automation, scripts, and smart bidding strategies

Preferred Qualifications:

  • Healthcare/pharmacy industry experience (nice to have given your specialization)
  • Agency experience managing diverse client portfolios
  • Experience with LinkedIn Ads, TikTok Ads, Pinterest Ads
  • Familiarity with tools like SEMrush, Supermetrics, Optmyzr, or similar
  • Background in conversion rate optimization (CRO) and landing page testing

In-Office Requirement

  • Monday-Friday in-office attendance is mandatory - This is NOT a remote or hybrid position
  • Location: Burlington
  • Why we require this: IMP Digital values face-to-face collaboration, real-time problem-solving, and team synergy. Our best work happens when we're together, sharing ideas, troubleshooting campaigns, and supporting each other

In-Office PPC Audit & Working Session (Required)

  • Location: IMP Digital office, Burlington
  • Duration: 3-4 hours - $150 Amazon Card
  • What to expect:
  • Live audit of 1-2 real client accounts in Meta and Google
  • Present your findings to our team
  • Whiteboard a campaign strategy
  • Discuss optimization approaches with current team members
  • Show us how you use AI tools in real-time
  • What we're evaluating:
  • Technical proficiency under real conditions
  • Communication and collaboration style
  • Problem-solving approach
  • Cultural fit with our team
  • Ability to think on your feet

Job Types: Full-time, Permanent

Pay: $62,000.00-$80,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • On-site parking
  • Paid time off
  • RRSP match

Ability to commute/relocate:

  • Burlington, ON L7N 2G3: reliably commute or plan to relocate before starting work (required)

Experience:

  • PPC: 5 years (required)
  • Digital Agency: 5 years (preferred)

Work Location: In person

  • Paid Ad Specialist

    1 week ago

    Burlington, ON LN G, Canada Interactive MP Inc. Full time $55,000 - $75,000 per year

    Job Title: Paid Ad Specialist - Google & Facebook (Agency Experience Required)Company: IMP DigitalLocation: Burlington, ON (In-Office)About IMP Digital: Join a thriving team of 26 digital marketing experts at IMP Digital ), Burlington's innovative agency specializing in lead generation and online campaigns for local service businesses. We're passionate about...

  • Integrated Media Manager

    2 weeks ago

    Burlington, Canada IKEA Full time

    WHAT YOU'LL NEED TO HAVE - You have a deep knowledge of multichannel marketing budgeting, media landscape and interplay between paid, earned and owned channels. - You have strong analytical, strategic and problem solving skills with the ability to make decisions with speed and simplicity. - You use your strong interpersonal skills to lead, inspire and build...

  • Growth-Focused Social Media

    3 weeks ago

    Burlington, Canada Aquent Full time

    A leading marketing agency in Burlington is seeking a Marketing & Social Media Specialist to drive brand growth across social platforms. The role involves managing campaigns, engaging communities, and analyzing performance metrics. The ideal candidate has 2–5 years of experience in digital marketing, particularly with paid ads. This full-time entry-level...

  • Growth-Focused Social Media

    3 weeks ago

    Burlington, Canada Aquent Full time

    A leading marketing agency in Burlington is seeking a Marketing & Social Media Specialist to drive brand growth across social platforms. The role involves managing campaigns, engaging communities, and analyzing performance metrics. The ideal candidate has 2–5 years of experience in digital marketing, particularly with paid ads. This full-time entry-level...

  • Account Executive, Paid Media

    3 days ago

    Toronto, ON MC B, Canada ZENO Group Full time US$62,000 - US$68,000 per year

    About The Role:We are looking for an Account Executive to join our Toronto Digital team. The AE, Paid Media is responsible for driving paid execution, optimization, and reporting with a strong focus on paid social. Other responsibilities include building and managing client relationships, presenting strategies, concepts, and helping to develop proposals and...

  • Social Media and Communications Manager

    3 days ago

    Burlington, Canada Ashwood Glen Full time

    **Who we are**: Ashwood Glen is a new, progressive private school in Burlington for students in the Toddler Community to Grade 8. _Our mission is to foster excellence, inspire leadership and empower students with skills to lead fulfilling lives._ Our Learning Program is holistic in that it places equal emphasis on Academics, Activities and Personal and...

  • Manager, Media Relations

    3 days ago

    Burlington, Canada Un Monde International Ltd Full time

    Work Term: Permanent - Work Language: English - Hours: 40 hours per week - Education: Bachelor's degree - Experience: 7 months to less than 1 year **Asset languages**: - Mandarin - Cantonese **Work setting**: - Various locations **Budgetary responsibility**: - 0 - $100,000 **Tasks**: - Develop promotional materials - Market business services - Write and...

  • Digital Media Planner

    7 days ago

    Burlington, Canada Evolve Agency Group - OKD Marketing Group Full time

    OKD Marketing Group is part of the Evolve Agency Group - a group of likeminded advertising agencies who work together to deliver exceptional results. Since 1981, OKD is a full-service marketing and advertising agency, offering in-house creative and design, website development, media planning and media buying, public relations, social media marketing, and a...

  • Social Media Strategist

    1 week ago

    Burlington, Canada Fix Network Full time

    **Your career can go far at Fix Network!**: Fasten your seatbelt **Fix Network** is looking for a **Social Media Strategist **who can take a firm grip on the wheel and lead our projects in a constantly changing world. If you are passionate about social media, have a deep understanding of Linkedin and want to play a key role in a dynamic team, this is the...

  • Digital Media Buyer

    1 week ago

    Burlington, Canada Evolve Full time

    **The Evolve Agency Group** - a group of likeminded advertising agencies who work together to deliver exceptional results. We are a full-service marketing and advertising agency, offering in-house creative and design, website development, media planning and media buying, public relations, social media marketing, and a full suite of services for our...