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Integrated Marketing Communications, Associate Manager

2 weeks ago

Mississauga, Ontario, Canada The Campbell's Company Full time $75,000 - $90,000 per year

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote).

General Summary
In partnership with the marketing team, sales team and customer partners, responsible for planning, development, and production of integrated Marketing Campaigns, creative assets for assigned brand/product/campaign and Channels brands in support of both Retail and Digital lines of business.

Primary Responsibilities
Program Development & Execution Management (65%)
es:

  • Lead end to end (E2E) consumer targeted integrated marketing communication for assigned brand(s) – inclusive of go to market strategy on owned and paid platforms, and always on content (CRM, Social, PR, Brand Website).
  • Create an engaging and cohesive voice across all external and internal consumer channels and communications, using best practices, including branded creative content and assets for Commercial team initiatives (marketing, brand channels, Customer Response Management (CRM) etc.)
  • Lead communication design guidelines and execution of assets supporting Shopper Marketing, Digital & Social, PR, XM/Sampling, website & ecommerce, displays etc.) ensuring consistency of brand look, feel, tone and manner, while also providing recommendations on creative strategy and final execution.
  • Work with cross functional teams (Sales, Marketing, Supply Chain, R&D, Commercialization) and agencies/vendors to align on brief and to determine objectives, content strategy and creative deliverables/specs for holistic consumer journey and business needs.
  • Present effective content strategies and recommendations that align to the business objectives, briefs, insights, budgets, including setting metrics of success (ROI, KPIs).
  • Drive for best in class creative, supported by continuous improvement for effectiveness as measures by pre & in-market performance metric.
  • Be the subject matter expert on creative advertising and content, leading end-to-end project execution, supporting creative team for photoshoots and filming, including managing Commercial team stakeholders for reviews, approvals, pre-productions, and delivery to media/client lead.
  • Participates in Business Team meetings and inputs program performance and forward-looking plan commentary into volume projections and program reporting/scorecard reporting. Review creative content performance ensuring achievement of performance targets, based on benchmark and ROI, delivering on continuous improvement mindset.
  • Provide postmortem on all campaigns highlighting key learnings, best practices and new opportunities to bring forward.
  • Manages strong relationships with external agencies, motivating inter-agency collaboration and successful delivery high-quality, integrated programs

Annual Planning (25%)
Surfaces untapped customer and shopper opportunities that will drive purchase, while aligning to customers and brand agendas

  • Leads integrated marketing communications situation assessment and develop 3-year integrated marketing goals that feed into brand and customer strategic plans
  • Translates brand strategies into annual go-to-market (GTM) plans, and gain alignment from key stakeholders including Leadership, Brand Teams and the Sales Organization
  • Allocates budget across brands and customers to maximize returns to the business
  • Inputs into annual Customer plans to help deliver annual revenue targets

Problem solves against category or organizational challenges to deliver innovative and multidisciplinary solutions that drive the business forward

Administration (10%)

  • Owns, Manages and submits budgets monthly for finance review
  • Prepares internal communications of plans and activities, including executive summaries and shares to the broader marketing team
  • Accurately reports, on a timely basis, program results to Brand and Customer Teams
  • Other duties as assigned

Minimum Requirements
Education: Post-secondary degree or diploma (Business/Commerce preferred)

Experience: 2-3 years in a Marketing or Sales Environment (Retail & Consumer Packaged Goods (CPG) preferred).

Certifications
Licenses / Registrations:

Skills, Knowledge & Behaviours

  • Effective critical thinking and problem solving skills
  • Effective communication & presentation skills
  • Effective organization & leadership skills
  • Effective understanding of category, brand and retailer dynamics
  • Effective knowledge of all shopper communication channels, including digital, social, and loyalty.
  • Effective product & brand strategy knowledge
  • Effective proficiency in MS Office & Nielsen Answers

Strong attention to detail, Creativity, with a strong ability to multitask

Acts with passion, team-builder, insight-led and data driven, and fosters a fun and engaging work environment.

Compensation Range
The target base salary range for this full-time, salaried position is between $75,000 - $90,000

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Why choose Campbell's for your next opportunity?

  • GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you'll be a direct contributor to the company's success and your voice will be heard.
  • HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, wellness days/religious days, vacation programs and office closure during the Christmas break.
  • COMPETITIVE COMPENSATION:  We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
  • INCLUSIVE CULTURE: "At Campbell Company of Canada, our values are more than words—they are the foundation of our culture. We believe that Care, Character, Collaboration, Competitiveness, and Creativity must be lived every day to build a winning team. Fostering an inclusive, high-performance culture is not just our goal—it's how we advance our purpose and strategy. Every employee is valued, empowered, and encouraged to bring their authentic self to work. Together, we connect people through food they love, in a workplace where every voice is heard and every contribution matters."

— Mick Beekhuizen, President & CEO

  • PROFESSIONAL and CAREER DEVELOPMENT:  Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.
  • ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they're passionate about.

As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked and we will do our best to meet them.

If you are interested in this opportunity, please submit your application

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.