Senior Marketing Manager, Acquisition – Direct Lending

About Us:

It's an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing organization as a Senior Marketing Manager, Acquisition (Direct Lending). 

At Fairstone we're a customer-obsessed financial services company redefining how Canadians access and experience lending. Our culture is built on doing what's right and working together to get things done. We believe in empowering our people to challenge the status quo and deliver marketing that drives real business and customer impact.

About the Role

We are seeking a strategic and results-driven Senior Marketing Manager to lead acquisition programs for our Direct Lending business. Reporting to the Director, Marketing (Direct Lending), this role is pivotal in driving customer growth through high-performing channels, optimizing marketing investments, and delivering actionable insights that shape business decisions. You will be responsible for transforming our Direct Mail and Affiliate channels, owning acquisition measurement, and leading cross-functional optimization efforts.

Key Responsibilities

Channel Leadership & Transformation

• Direct Mail Program: Lead the transformation of our Direct Mail strategy, including right-sizing the channel, streamlining production processes, and driving cost efficiencies while maintaining performance.

• Affiliate Acquisition: Manage and grow the Affiliate channel by partnering with external organizations to generate high-quality leads. Optimize cost-per-acquisition and scale performance through strategic collaboration.

Acquisition Measurement & Insights

• Own the end-to-end acquisition measurement framework across all channels (inclusive of the channels owned by others that support Direct Lending programs).

• Develop and deliver timely, actionable insights that highlight business health, trends, and opportunities. 

• Create urgency and alignment across teams through clear communication of performance metrics, leading ongoing Performance forums/conversations with key stakeholders.

Optimization & Performance Management

• Lead real-time optimization sessions with key stakeholders to reallocate investments and maximize ROI across channels.

• Drive a test-and-learn culture, identifying opportunities for experimentation and scaling successful initiatives.

Cross-Functional Collaboration

• Work closely with Digital Marketing to collaborate on the delivery of a total Acquisition channel view.

• Partner with the Direct Lending Product Team to align on offers, promotions, and testing strategies.

• Collaborate with Analytics to operationalize reporting, diagnostics, and performance tracking tools.  Co-lead the Attribution framework with Analytics, ensuring the continued evolution of this important tool is reflective of the evolving mix and consumer behaviour.

Work closely with Finance to manage the Acquisition Budget and Forecasting, and Pro Forma frameworks, ensuring accuracy and accountability

What you bring:

• 7+ years of progressive experience in performance marketing, preferably in financial services or lending.

• Proven success in managing direct mail and/or affiliate marketing programs.

• Strong analytical mindset with experience in marketing measurement, attribution, and optimization.

• Demonstrated ability to lead cross-functional teams and influence senior stakeholders.

• Experience with budget management and forecasting.

• Excellent communication and storytelling skills, with the ability to translate data into strategic insights.

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

Why join us:

• A culture that values creativity, agility, and bold ideas, putting the customer at the centre of everything we do.

• A company with a nearly 100-year legacy in Canada

• Your work will be recognized with a comprehensive and competitive Total Rewards Program

• Opportunities for career growth through numerous internal and external programs

• Be a part of your community. Opportunities for coordinated paid volunteer time to help the organizations you care about.

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• Inspiring leaders and colleagues who will lift you up and help you grow

WE ARE PROUD TO BE RECOGNIZED AS Great Place to Work Canada for 2025 and
Montreal's Top Employers 2025 by Canada's Top 100 Employers

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If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

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