Integrated Marketing Manager

1 week ago

Vancouver British Columbia VAL Canada Moe's Home Collection Full time $70,000 - $90,000 per year

We're looking for a strategic, creative, and highly collaborative Integrated Marketing Manager to champion our seasonal product launches, trade show presence, and wholesale sales objectives. As the orchestrator of our cross-channel campaigns, you'll ensure every touchpoint — from showrooms to emails, catalogs to social — delivers a consistent, compelling story to our B2B audiences.

You'll work closely with product, creative, and sales teams to connect the dots between bold design, meaningful partnerships, and a customer experience that just works.

Key Responsibilities

Campaign Strategy & Planning

  • Develop integrated marketing plans for seasonal collections, trade shows, and major B2B initiatives.

  • Align messaging, creative, and timing across print, digital, social, email, PR, and in-person events—creating a seamless, on-brand experience.

Trade Show & Event Marketing

  • Partner with sales and product teams to deliver standout pre-show, on-site, and post-show campaigns 

  • Ensure trade events are integrated into broader marketing strategies, reinforcing Moe's as a trusted creative partner.

Content & Asset Development

  • Partner with the Creative Director to bring campaigns to life—managing timelines, deliverables, and strategic briefs for catalogs, lookbooks, line sheets, product videos, and digital assets.

Partner Engagement

  • Equip sales reps and dealers with marketing toolkits, email templates, and localized campaign assets that inspire and support their business.

  • Coordinate launch communications to trade partners, keeping them informed, engaged, and connected.

Measurement & Optimization

  • Track performance across channels, measuring ROI on trade show investments, email engagement, asset adoption, and wholesale sales impact.

  • Use insights to refine strategies, strengthen partnerships, and drive business growth.

Qualifications

  • 5+ years in B2B marketing, ideally in integrated or campaign management roles.

  • Proven experience collaborating with product, creative, and sales teams.

  • Strong briefing skills, translating strategy into clear creative direction.

  • Experience in trade show or event marketing within a design or home category is a plus.

  • Data-driven, detail-oriented, and passionate about delivering a customer experience that feels as smooth and inspiring as shopping retail.

What We Offer 

  • Competitive salary plus performance bonus.
  • Comprehensive benefits plan (health, dental, vision) with enhanced coverage for mental health resources.
  • Hybrid environment with the opportunity to work remotely for two weeks per year.
  • Casual, open office with views of downtown Vancouver and the North Shore mountains.
  • Stocked kitchen with snacks, fresh fruit, coffee, and tea.
  • Ergonomic workstations with sit-stand desks.
  • Free electric vehicle charging at our head office.
  • Generous product discounts for yourself, friends, and family.
  • Office gym and free weekly spin classes at Ride Cycle Club (Vancouver and Toronto).

The salary range for this role is $70,000 - $90,000 per year. 

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