Sr. Digital Acquisition Manager

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The Sr. Digital Acquisition Manager – Segments, Digital Capabilities will be accountable for leading the strategic & tactical planning/ development of digital acquisition for Segments and helping to manage and accelerate the delivery of digital acquisition capabilities in Canada.

As a line of business digital lead, the role will champion paid digital programs end-to-end from inception through launch and develop over-arching strategy across all digital channels to meet the acquisition goals with a holistic view on the customer.

• Recommends and implements solutions based on analysis of issues and implications for the business.
• Identifies emerging issues and trends to inform decision-making.
• Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g., revenue increase, cost reduction, corporate brand image favourability.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
• Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.
• Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance. Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides specialized consulting, analytical and technical support. 

Qualifications

Knowledge:

• Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Knowledge of BMO channels and implications to marketing programs and communications
• Hands-on experience with Google Marketing Platform –Campaign Manager, DV360, SA360, GA4
• Hands-on experience with self-serve advertising platforms – Google Ads, Meta, etc.
• Experience working with digital analytics – Google Analytics, Adobe Analytics
• Experience working with marketing tech solutions – DMP, SFMC, attribution modeling tools
• Ability to report/evaluate the media performance results and drive insights for the business
• Experience working in an Advertising Agency/managing an Agency an asset
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.
• Knowledge and experience in financial services.
• Post-secondary degree in business, marketing or communications related discipline.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Strong strategic and analytical skills
• Strong attention to detail and manages time effectively
• Proficiency of Microsoft Excel
• Proven ability to manage relationships across an organization

Skills:

• Integrated marketing communication and planning skills
• Relationship management skills
• Strong time management skills
• Strategic, change management communication and creative assessment skills
• Ability to interact with the senior levels of the organization
• Strong analytical and measurement capabilities
• Ability to work in a matrix environment
• Ability to balance multiple projects and deadlines
• Strong oral, written and presentation skills
• Ability to successfully work with agency partners
• Technical marketing skills including marketing communications, market research, positioning, advertising and execution

Salary:

Pay Type:

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: 

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.