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Field Sales Representative

2 weeks ago

Ottawa, Ontario, Canada ITN Food Corporation Full time $60,000 - $80,000 per year

Join ITN Food Corporation as a
Field Sales Representative – Ottawa & Montreal

(Based in Ottawa; English Required; Hindi/Urdu/Punjabi a Strong Asset).

Are you a driven sales professional with a passion for authentic South Asian cuisine? ITN Food Corporation, a leader in ethnic food production, import, and distribution, is seeking a dynamic Field Sales Representative based in Ottawa to fuel sales growth. In this role, you'll focus on direct sales, building strong client relationships, and showcasing our premium South Asian products through fieldwork , territory management, and customer engagement across the Ottawa and Montreal regions.

Company Overview

With over 30 years of expertise, ITN Food Corporation manufactures, imports, and creates and distributes spices, lentils, chutneys, condiments, and other grocery items rooted in South Asian traditions. As a family-owned business and exclusive distributor for global brands, we prioritize quality, sustainability, and authenticity. Our collaborative and inclusive workplace celebrates diversity, driving innovation and professional growth. Learn more at

Position Overview

As a Field Sales Representative based in Ottawa, you will drive revenue growth through direct sales and market expansion while managing client relationships. This full-time, permanent role involves fieldwork, customer engagement, and collaboration with internal teams, perfect for results-driven professionals who excel in dynamic settings and are comfortable with occasional travel.

Roles & Responsibilities

  • Field Sales & Client Acquisition: Generate direct sales in Ottawa and Montreal by prospecting new clients, visiting retail units, and achieving revenue targets through strategic sales approaches.
  • Relationship Management: Develop and nurture strong partnerships with grocery retailers, mainstream supermarkets (e.g., Walmart/Freshco), convenience stores, and other outlets, customizing solutions to meet client needs.
  • Customer Service: Resolve escalated customer issues, such as complaints or returns, to ensure satisfaction and build long-term loyalty.
  • Product Promotion: Highlight the unique qualities of our products, aligning them with customer needs and company objectives to boost engagement.
  • Market Awareness: Stay informed on market trends, competitor activities, and customer preferences, providing actionable insights to guide strategic decisions.
  • Portfolio Management: Efficiently manage sales activities, including CRM updates, order processing, merchandising, and business development, with a focus on resourcefulness.
  • Collaboration: Partner with back-end operations and other teams to align strategies and share field insights.
  • Event Representation: Represent ITN Food Corp. at trade shows and events to enhance brand visibility and expand networks.

Qualifications

  • Experience: 3–5 years in sales; experience, preferably, in South Asian markets, food industry, or field sales is an advantage.
  • Language Proficiency: Fluency in English required; proficiency in Hindi/Urdu or Punjabi a strong asset.
  • Education: Bachelor's degree in Business, Marketing, or a related field preferred.
  • Sales Performance: Proven ability to meet or exceed sales targets and secure new business.
  • Technical Skills: Proficient in CRM tools (e.g., Salesforce, Zoho) and sales analytics.
  • Communication: Excellent communication and negotiation skills.
  • Adaptability: Thrive in fast-paced environments with flexible schedules and frequent travel within the Ottawa region, including occasional visits to Montreal.
  • Resourcefulness: Ability to manage multiple tasks efficiently in a dynamic setting.
  • Valid Driving License with Vehicle.

Why Join Us

  • Competitive Compensation: Up to $75,000 base, with a stable full-time role and growth opportunities.
  • Career Development: Access to training, mentorship, and performance-based advancement.
  • Meaningful Impact: Contribute to cultural heritage and sustainability while enjoying employee discounts, paid time off, and company-covered travel expenses (including accommodations) in accordance with our policy.
  • Team Environment: Join a diverse, supportive team dedicated to collective success.

Job Details

  • Job Type: Full-time, Permanent
  • Work Location: On the road (fieldwork in Ottawa and Montreal regions; based in Ottawa)
  • Expected Start Date: December 07, 2025

Benefits

  • Paid Time Off
  • Employee Discounts

If you're excited to grow with a company that values quality, diversity, and innovation, apply today through LinkedIn.

ITN Food Corporation is an equal opportunity employer committed to diversity, equity, and inclusion.