Manager, DotCA Marketing

Job Type: Full Time

Function: Marketing

Address: 160 Bloor Street East, 11th Floor, Toronto, ON

Working Model: Hybrid

Belong to Something Beautiful

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Ready for a career glow-up? As Marketing Manager for .CA Retention, you'll be responsible for developing strategy for Sephora Canada's extensive, dynamic, and high-performing broadcast Retention program (Email, App Push, SMS). The work you do will impact beauty, as you will use your marketing expertise and collaboration skills to work closely with internal and external partners. United in beauty, you'll be supported by those who are equally passionate about driving Sephora Canada's sales growth and client retention.

What You'll Do:

• Develop and lead retention strategies in partnership with cross-functional business owners, such as Digital Merchandising, Promotions and Loyalty, and Omni teams
• Analyze past campaign performance to uncover insights and inform future planning
• Establish best practices to guide future strategic campaign planning
• Own and optimize our monthly marketing calendar
• Build, manage, and upkeep the calendar with inputs from cross-functional partners to meet deadlines and ensure smooth execution
• Partner with Retention Ops team to support flawless operational execution for Email and Mobile Messaging
• QA campaigns to ensure linking strategies and content (including product and promotion details) are accurate and error-free
• Identify and troubleshoot issues, working with the appropriate partners to resolve
• Identify areas of inefficiencies and propose solutions to streamline and/or optimize
• Identify and activate opportunities unique to Canada
• Conduct customer analysis and competitive benchmarking to uncover emerging trends, market gaps, and opportunities
• Develop localized strategies and business cases, and share recommendations with leadership
• Execute and test new tactics tailored to the Canadian client base
• Build, execute, and socialize channel best practices, strategies and testing roadmaps across targeting, content, and cadence
• Help manage day-to-day vendor relationships to unlock new sales and engagement-driving opportunities
• Foster strong collaborative relationships across US and Canada teams
• Partner closely with Canada Merchandising and Marketing teams to ensure priorities are met, while also adhering to channel best practices to drive optimal sales and engagement
• Stay close to US counterparts on strategy, technology, and other key initiatives to ensure seamless Canada-inclusion in relevant initiatives

What You'll Bring:

• You have 5+ years of experience in Email + Mobile Messaging or Digital Marketing, Retail experience preferred
• You have experience in campaign segmentation strategies and analytics
• You have experience with Email or Mobile Messaging deployment platforms (such as Epsilon, Klaviyo, Braze, Attentive, or similar)
• You have strong interpersonal communication skills and the ability to collaborate across many diverse teams
• You have strong analytical skills with experience using data to inform strategic recommendations (experience with Tableau a plus)
• You have exceptional organizational skills and can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment
• You are flexible and comfortable with ambiguity, approaching problem-solving calmly and with a nimble attitude, in an environment with changes and roadblocks
• You have a high sense of urgency, demonstrating a self-starter mindset and a high degree of motivation
• You have superb attention to detail, executing projects with a high level of accuracy and a keen eye for detecting typos, inconsistencies, and more
• You have a Bachelor's Degree (preferred)

What You'll Get:

• Caring Community. You'll collaborate with teammates who are equally passionate about innovating, doing the right things, and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career glow-up starts here with access to opportunities that will challenge, stretch, and develop your skills. You'll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• Meaningful Work. As you make an impact on beauty, you'll feel and see the positive change (consumer, industry, and social) your individual voice is a part of.

Rewards as Unique as You Are:

Eligibility requirements apply to certain benefits and may vary depending on job classification and length of employment.

• Wealth. We offer a comprehensive compensation package, including competitive salary, bonus potential, RRSP matching.
• Health. Choose a healthcare plan to fit you and your family's needs with medical, dental, vision, life, and disability coverage. Access to our Well- program to support your mental, financial, physical, and social well-being.
• Balance. You'll be trusted to find the perfect blend of work/life balance that actually works for you with a hybrid work schedule, vacation and flex days, and maternity/paternity leave.
• Growth. A career glow-up is built into every role, with access to training and development, as well as tuition reimbursement.
• Perks. Think you've tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for gratis, and flash sale discounts on LVMH brands.
• Support. Tap into volunteer and donation matching, Employee Assistance Program, and free mental health resources with 24/7 access to Dialogue.

Join us and Belong to Something Beautiful.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.

As part of our commitment to transparency and efficiency, we would like to inform you that we utilize Artificial Intelligence (AI) technologies in our recruitment process to assist in the initial screening and evaluation of applications.