Social Media Manager

1 week ago

Calgary, Alberta, Canada URBA Inc. Full time

Overview

  • URBA Media is one of Canada's fastest-growing digital platforms, reaching millions of people every day with the most relevant city news, culture, and entertainment. We operate at the speed of the internet and shape how Canadians experience what's happening around them.
  • We're looking for someone with strong instincts for what people care about in their city - the friend who's always sending reels first, not last. Your job is to help us broadcast the most engaging, shareable, on-trend content across our platforms and write captions that feel sharp, local, and entertaining.
  • This role demands a strong feel for humour, timing, and cultural awareness in your city. If you understand what grabs attention and what people actually share, you'll excel here.

Responsibilities

  • Identify, source, and curate top-tier content that reflects what's happening in your city.
  • Monitor social trends and spot strong content before it breaks mainstream.
  • Help broadcast the most relevant news, entertainment, and viral moments on our platforms.
  • Write captions that are engaging, relatable, and built to spark reaction — not generic filler.
  • Maintain consistent posting schedules and uphold URBA's editorial voice.

Qualifications

  • You're the person who constantly sends reels to friends because you find them early.
  • Strong understanding of your city's humour, culture, references, and inside jokes.
  • Solid instinct for what performs well and why people share certain posts.
  • Able to create clean, polished visual posts using whichever design tools you're already comfortable with.
  • Clear, concise writing style with an eye for tone and timing.
  • Reliable, organized, and able to operate independently.

Bonus Points

  • Experience running a community page or growing an online audience.
  • Understanding of social analytics and trend performance.

Why URBA

  • Work with a major Canadian digital platform reaching millions daily.
  • Remote, flexible schedule.
  • Direct impact on shaping real-time city culture and engagement.
  • Creative environment with room to develop your voice and instincts.

How to Apply

  • Send your resume or portfolio. If you naturally find content before everyone else and know exactly what locals react to - we want you on our team.

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