Partner Marketing Manager

3 days ago

Remote Canada Roofr Full time $100,000 - $150,000 per year

The Partner Marketing Manager will drive co-marketing and partner enablement initiatives to support the growth of Roofr's strategic partnership channel. This role requires a strategic, data-driven marketer with expertise in building co-marketing programs with a wide range of different partner types, including joint campaigns, content creation, and go-to-market (GTM) strategies. The ideal candidate will collaborate cross-functionally to develop and execute marketing initiatives that engage shared audiences, and maximize pipeline growth.

What You'll Get to Do:

  • Work closely with revenue and marketing teams to ensure alignment on partner marketing objectives.
  • Develop and implement detailed quarterly co-marketing strategies with key partners to drive mutual growth.
  • Own end-to-end project management of co-marketing campaigns from project briefs and timelines to budgets and campaign performance.
  • Execute joint digital and in-person co-marketing campaigns in collaboration with partner teams, utilizing a mix of channels including email, print, webinars, content marketing, events, and other sponsorships.
  • Work with content creators and designers to develop co-branded marketing assets, templates, case studies, and thought leadership pieces that highlight partner integrations and success.
  • Design and deliver resources, tools, and training to enable partners and affiliates to effectively market and sell joint offerings; support the development of a partner portal.
  • Measure and optimize co-marketing campaigns, using data to make improvements and share ROI insights with stakeholders.
  • Track and manage contracts, a partner library, vendors, campaign calendar, and inventory.
  • Co-plan joint events with Roofr's events team and partner company for trade shows, and webinars, coordinating internal teams to execute and follow up on event leads.
  • Ensure consistency in messaging across all partner program communications, aligning with Roofr's brand voice and value-based campaign messaging.

What You'll Bring to the Role:

  • 5 years of experience in partner marketing role
  • 2 years of experience in a startup SaaS environment; preferably PLG SMB, or construction-tech related
  • Proven success building and managing co-marketing campaigns and joint lead generation with strategic partners
  • Understanding of partner dynamics in an SMB SaaS or tech environment, especially in aligning sales, product, and marketing.
  • You've had experience building successful partner marketing processes and systems that are scalable/repeatable
  • Skilled in creating co-branded content with partner involvement.
  • Experience tracking and optimizing campaigns based on KPIs like lead conversion and ROI
  • Ability to develop resources and training materials to empower partners in marketing joint offerings
  • You're highly organized, detail oriented, and can multitask
  • You have superior written and interpersonal communication skills; comfortable being customer-facing
  • You enjoy traveling and working on the go
  • You're self-motivated with the ability to prioritize and problem solve quickly
  • Familiarity with design tools such as Figma or Adobe Suite a huge plus
  • Familiarity with marketing tech stack tools (e.g., HubSpot, PartnerStack, Webflow)

Compensation Range: $130, $150,000.00 CAD

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