Marketing Manager, Institutional Asset Management

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What You'll Be Doing
CIBC Global Asset Management is among the largest asset managers in Canada with over $200 billion in assets under management. CIBC Global Asset Management offers and supports a variety of investment products to meet the needs of investors in the Institutional and Retail market segments.

The Manager, Institutional Marketing will join a dynamic marketing team and support the marketing strategy and events for CIBC Asset Management's Institutional business. Reporting to the Senior Manager, Institutional Marketing, the successful candidate will play a key role in developing high-quality marketing content for products and investment campaigns, and supporting the execution of industry partnerships and client events. This is a highly collaborative role, partnering across the entire business, working closely with Investment teams, Institutional Consultant Relations, Business Development, Client Servicing, and the Wealth Marketing team to bring the Institutional marketing strategy to life. To increase the overall efficiency and effectiveness of the firm's resources, the position will also contribute to new continuous improvement ideas and initiatives within the team to ensure the best outcomes are delivered to business partners and our clients.

At CIBC we enable the work environment most optimal for you to thrive in your role
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Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.
How You'll Succeed

• Product marketing and content development. Support the development of positioning and messaging for investment strategies and assist with regular updates and a range of marketing materials including pitch decks, one-pagers, digital content, communications, social media.
• Sponsorship and event coordination. Support the sponsorship and events calendar, including virtual events, client events, and industry sponsorships through seamless execution and delivery of pre-and-post event support.
• Project and program management. Ability to manage complex projects that can involve many deliverables. Capable of managing multiple projects at one time with a strategic view of overall program and business strategy. Remains current with rapidly evolving financial services industry trends and is able to assess impact on strategy and marketing positioning. Balances needs of multiple stakeholders in the most effective and efficient manner, with the ability to meet tight delivery timelines.
• Measure impact. Analyze measures of success for marketing campaigns and share progress, insights, and recommendations for optimizing results with other team members and leaders across the organization. Partner with cross functional teams to ensure sharing and capturing new learnings as a way to strengthen our work.
• Relationship and stakeholder management: Build strong relationships with internal and external stakeholders, including sales and product to understand the business objectives and identify marketing opportunities.

Who You Are

• You have a Bachelor's degree in Commerce, Marketing or Economics, or a designation such as the CFA or CIM.
• You can demonstrate 5+ years in product marketing, investment marketing, or content development within asset management or financial services, and are familiar with the institutional investment industry.
• Proficient in Microsoft Excel, PowerPoint and Word to analyze and convey information in various ways.
• Ability to manage multiple priorities and deadlines in a fast-paced, collaborative environment.
• You have experience using and drawing value out of sales enablement platforms such as Seismic and Salesforce Marketing Cloud.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit
• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location
Toronto-81 Bay, 12th Floor

Employment Type
Regular

Weekly Hours
37.5

Primary Recruiter
Lisa Hill

Skills
Analytical Thinking, Asset Management, Communication, Institutional Asset Management, Marketing Asset Management, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Project Management, Salesforce Marketing Cloud, Seismic Software, Teamwork