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Product Marketing Manager, 3P Acquisitions, Global Ads Marketing

2 weeks ago

Toronto, Ontario, Canada Google Full time US$137,000 - US$201,000
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in growth or product marketing.
  • Experience managing projects cross-functionally with various stakeholders and teams.
  • Experience in digital advertising, video content and using Gen AI tools for business use cases.
  • Experience using data analytics to identify user insights, opportunities and testing.
Preferred qualifications:
  • Experience developing creative assets and working with agencies.
  • Experience developing quantitative business models to assess the impact of projects and initiatives.
  • Experience working cross-functionally with technical and business stakeholders to design, launch and scale marketing programs.
  • Experience developing creative assets and working with agencies and the media agency landscape.
  • Ability to structure data-driven narrative, and excellent communication skills.
  • Excellent team player who grow in a changing, cross-functional environment and globally distributed team.
About the job:

As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering business growth through acquisition and beyond.

As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering business growth through acquisition and beyond. Your primary responsibility is to develop and manage a comprehensive marketing strategy and GTM for our Marketing-managed Global scaled agency program, with a specific focus on media agencies that service Small and Medium Businesses (SMB) clients. You will create compelling marketing offerings and scaled acquisition campaigns to drive engagement and conversions for this key audience, executing the strategy in partnership with regional teams. You will drive the growth strategy, using data and insights to develop and manage high-impact campaigns across web, email and paid channels, working with business, product, and insights teams to bring the strategy to life. This role requires prowess, problem-solving, and investigative capabilities, managing executive stakeholders across functions, experience building compelling messaging, a passion for execution, industry trends, Business to Business acquisition marketing, and exceptional project management and communication skills. You would require mastery in growth marketing tactics to build and manage campaigns that drive sustainable and scalable growth of Google business.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
For US Applicants:
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities:
  • Build core strategy for new acquisition campaigns with our scaled agency partners to unlock a step change in growth for Ads.
  • Develop and execute go-to-market strategies and creative work with the channel and program teams for global rollout, partnering with regional and local marketing teams.
  • Support development of business strategy and product roadmap using customer research, deep understanding of technology and business objectives.
  • Collaborate and communicate effectively with creative agencies and internal/external stakeholders (e.g., sales, product, marketing) to ensure seamless campaign execution.
  • Manage data and performance reporting analysis to measure impact and refine strategy.