Sales & Marketing Director

1 week ago

The Blue Mountains, Ontario, Canada Chantico Fireplaces Inc. Full time $150,000 - $200,000 per year

About Chantico

Chantico Fireplaces is a premium home-comfort company specializing in fireplace sales, installation, and service across Southern Georgian Bay. With a reputation for craftsmanship, trust, and exceptional customer experience, we're entering our next growth phase.

We're seeking a Sales & Marketing Director who can architect, build, and lead a performance-driven sales and marketing organization — integrating showroom sales, in-home service upgrades, and marketing systems that generate consistent, high-quality leads.

The Opportunity

This is a builder's role for someone who has successfully scaled a home service business (HVAC, plumbing, electrical, or similar) from $3–5M to $10M+.

You'll have full ownership of Chantico's growth engine — from lead generation through close, including:

  • Building and training a high-performance sales team
  • Installing systems and dashboards for accountability
  • Developing and executing a marketing strategy that fuels consistent demand

You'll design the playbooks, hire the people, and implement the metrics that drive profitable, repeatable growth.

Key Responsibilities

Sales Leadership

  • Build and lead a scalable sales structure across showroom, in-home, and technician-led service upgrades
  • Develop sales processes, talk tracks, and follow-up systems
  • Implement CRM tracking and performance scorecards
  • Recruit, train, and coach new team members

Marketing Strategy

  • Own all marketing initiatives: SEO, Google LSAs, digital ads, social media, and email campaigns
  • Manage agencies, ad budgets, and campaign ROI
  • Align marketing with sales capacity to drive quality leads, not just volume
  • Build a unified Chantico brand across all customer touchpoints

Growth & Accountability

  • Deliver dashboards and reports to the CEO on revenue, margin, and marketing performance
  • Ensure collaboration between Sales, Operations, and Finance
  • Lead weekly performance reviews and quarterly strategy sessions

Requirements

  • 5+ years of leadership experience in sales and marketing within a home service, trades, or retail-installation business
  • Proven record of scaling a company from ~$3–5M → $10M+
  • Strong understanding of lead generation, conversion optimization, and gross profit management
  • Experience implementing CRM and marketing automation systems
  • Confident communicator, motivator, and hands-on builder

Compensation & Benefits

  • Base Salary: $70,000 CAD
  • Performance Bonus: Tiered payout structure based on company revenue, margin, and marketing ROI
  • On-Target Earnings (OTE): $150,000-$200,000+
  • Health spending account

Job Types: Full-time, Commission, Permanent

Pay: From $70,000.00 per year

Benefits:

  • Dental care
  • Disability insurance
  • On-site parking
  • Store discount
  • Vision care

Work Location: In person

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